tag:blogger.com,1999:blog-81787155356504333892024-03-21T12:55:19.052-07:00Extra FashionAnonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.comBlogger21125tag:blogger.com,1999:blog-8178715535650433389.post-91184563697327754342010-12-16T12:20:00.000-08:002013-08-31T06:56:49.936-07:00CLASH OF THE TITANS<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">A really interesting read from Reve News.</span><br />
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Moore, C. T (2010) </span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; line-height: 28px;">Google vs Facebook in 2010: A Blow-by-Blow Review (Online) accessed 16/11/10, available at http://www.revenews.com/ctmoore/google-vs-facebook-in-2010-a-blow-by-blow-review/</span><br />
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<span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="line-height: normal;">"</span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Given how </span></span><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Facebook has grown in the last year</span></span></span><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">, it’s no surprise that Facebook is perceived as Google’s new rival. While the company’s $1.28 billion in </span></span><span class="Apple-style-span" style="line-height: 18px;"><em style="font-style: italic; font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">projected</span></em></span><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> revenue </span></span><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">pales in comparison to Google’s earnings</span></span></span><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">, Americans spend </span></span><span class="Apple-style-span" style="line-height: 18px;"><em style="font-style: italic; font-weight: normal;"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">only</span></span></em></span><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> 138 million hours a month</span></span></span><span class="Apple-style-span" style="line-height: 18px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> searching compared to 906 million hours on social networks.</span></span><br />
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Needless to say, the year has been interesting for both Facebook and Google. The two have duked it out in their own version of David and Goliath. And while Facebook seems to be winning on the location-based services (LBS) front, Google appears to have an edge in eCommerce.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">The Year in Review</span></strong></div>
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">In any case, here’s an overview of how the two tech giants competed over the year. If I’ve missed anything, feel free to leave a comment and we’ll update the post to include it.</span></div>
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<img alt="" class="alignright size-full wp-image-8660" height="40" src="http://www.revenews.com/wp-content/uploads/2010/12/buzz_logo.gif" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; display: inline; float: right; height: auto; margin-bottom: 10px; margin-left: 20px; margin-right: 0px; margin-top: 4px; max-width: 575px; width: auto;" title="buzz_logo" width="96" /><strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">February 9, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> Google </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">launched Google Buzz</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> and is suspected of suffering </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Facebook envy</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">April 21, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> At the f8 conference, </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Facebook announced the Open Graph API</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">, making Facebook Connect (and the “Like” button) a standard part of our web-browsing experience. Facebook now collects data on our surfing habits, and third parties now have access to our Facebook data.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">June 28, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> Facebook </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">poached Matthew Papakipos</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> from Google. Papakipos led the Chrome OS project, leading to speculation that </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Facebook is working on its own OS.</span></span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">June 29, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Rumors about Google Me </span></span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">are confirmed</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> by Facebook’s former CTO.</span></div>
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<img alt="" class="alignright size-full wp-image-8666" height="142" src="http://www.revenews.com/wp-content/uploads/2010/12/fb-places.png" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; display: inline; float: right; height: auto; margin-bottom: 10px; margin-left: 20px; margin-right: 0px; margin-top: 4px; max-width: 575px; width: auto;" title="fb-places" width="254" /><strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">August 18, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> Facebook entered the LBS market and </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">launched Places</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">, effectively </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">relegating Foursquare and Gowalla to mediocrity</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">September 14, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> Eric Schmidt </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">confirmed that Google Me is real</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> and will appear as soon as Fall 2010. He also elaborated that, instead of competing directly with Facebook, Google Me will consist of a “social layer” that will be applied to existing Google services (but see November 30).</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">October 4, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> Facebook Open Graph gained added legitimacy when the second most popular comparison shopping engine, TheFind (number two behind Google), undertook a major </span><a href="http://techcrunch.com/2010/10/04/comparison-shopping-site-thefind-gets-into-social-commerce-with-facebook-integration/"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Facebook integration</span></span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> (making them a </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">super-social affiliate</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">).</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">November 3, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> Facebook took its LBS offering (Places) to the next level and </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">launched Facebook Deals</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">. Now Facebook users can be offered deals for checking into local business, meaning that (1) there’s now an incentive to use Facebook Places, and (2) Facebook makes more inroads into location-based advertising.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">November 4, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> Google </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">changed its API terms to restrict Facebook</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> from letting its users import their Google contacts since Facebook offers no reciprocal way for Google users to import their Facebook contacts. The Battle of Data Portability begins.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">November 5, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> Facebook </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">ignored the change</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> in API terms.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">November 8, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">comScore</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> reported that Facebook served up 23% of all U.S. ad impressions in Q3 2010 compared to Google’s mere 2.7%.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">November 10, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> After Facebook found a workaround to Google’s API restrictions, Google </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">raised awareness</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> about </span><strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">data portability</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> and lashed out at Facebook’s privacy terms by giving users a </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">warning message</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> that asks them if they’re sure they want to import their contacts into Facebook.</span></div>
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<img alt="" class="alignright size-full wp-image-8663" height="128" src="http://www.revenews.com/wp-content/uploads/2010/12/hotpot.png" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; display: inline; float: right; height: auto; margin-bottom: 10px; margin-left: 20px; margin-right: 0px; margin-top: 4px; max-width: 575px; width: auto;" title="hotpot" width="128" /><strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">November 15, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> Google struck back at Facebook Places and </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">launched Hotpot</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">, a location-based recommendation engine that not only let’s you share </span><em style="font-style: italic; font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">where you are</span></em><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">, but also </span><em style="font-style: italic; font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">where you decided to go</span></em><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">November 15, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> That same day, however, Facebook set its sights on Gmail and </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">announced Facebook Messages</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">. The service is supposed to offer “seamless messaging” by letting “you decide how you want to talk to your friends: via SMS, chat, email or Messages.” Although Facebook will be offering an @facebook.com email addresses to all their users, Facebook stressed that Message </span><strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">is not email</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">, but modeled more closely to chat. The service is still in the process of being fully rolled out.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">November 15, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> Probably the busiest day in the year-long battle between Facebook and Google, the search giant </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">announced improvement to its product search</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> that include local availability, popular products, and a feature called “aisles.”</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">November 17, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> Google countered Facebook’s inroads with shopping sites and </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">launched Boutiques.com</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">. Powered by </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">visual search technology that Google acquired from Like.com</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">, the site is supposed to provide a personalized shopping experience.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">November 19, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Hitwise reported</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> that (in the week ending November 13) Facebook generated nearly 25% of all page views in the U.S., more than double that of Google and YouTube combined.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">November 29, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Rumors surfaced</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> that Google acquired Groupon for $2.5 Billion.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">November 29, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> That same day, </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Mashable broke</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> that Google Me will be delayed until Spring 2011.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">December 3, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> Only four days later, confirmation leaked that </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Groupon rejected Google’s offer</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">, and that rather than $2.5 billion, the search giant actually offered </span><strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">$6 billion</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">December 4, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> A </span><a href="http://techcrunch.com/2010/12/02/google-plus-one-brin/"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">report</span></span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> surfaced that Sergey Brin is directly involved in the development of Google Me and that it will be more of a Chrome add-on or toolbar instead of a conventional social network. Alternative names are also said to include Google +1 and @Google.</span></div>
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<strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">December 15, 2010 – - </span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Google Me is</span><strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span></strong><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">said to be delayed</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> by political infighting and will, indeed, be called Google +1.</span></div>
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<a href="http://www.revenews.com/wp-content/uploads/2010/12/zuckerberg-time.jpg"><img alt="" class="alignright size-medium wp-image-8670" height="300" src="http://www.revenews.com/wp-content/uploads/2010/12/zuckerberg-time-225x300.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; display: inline; float: right; height: auto; margin-bottom: 10px; margin-left: 20px; margin-right: 0px; margin-top: 4px; max-width: 575px; width: auto;" title="zuckerberg-time" width="225" /></a><strong style="font-style: normal; font-weight: bold;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">December 15, 2010 –</span></strong><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span><em style="font-style: italic; font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Time</span></em><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">named Mark Zuckerberg Person of the Year</span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">.</span></div>
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: small;">What Comes Next</span></span></h3>
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">The past year has been an interesting one for both Google and Facebook. While we can’t be sure what the future holds, it’s hard to imagine that Facebook will not continue to grow.</span></div>
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">What is certain, however, is that Facebook has an edge in the LBS space because they have an established social, user base. Google, on the other hand, </span><a href="http://www.revenews.com/ctmoore/dear-google-you-cant-be-social-in-a-vacuum/"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">exists in a social vacuum</span></span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">. And while Google seems focused on eCommerce, </span><a href="http://www.wordstream.com/articles/google-failures-google-flops"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">it’s also no stranger to failure</span></span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">.</span></div>
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">What 2011 will bring, we don’t know. Maybe it’ll be Google Me/+1, maybe not. Maybe Google will begin its descent to Yahoo/Ask status. Maybe Android will help Google catapult ahead of Facebook to a place where data is portable, and the web is mobile. Whatever the future holds, it will be exciting to see what comes next for these industry leaders."</span></div>
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">(Moore, 2010)</span></div>
Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-79951814264749777412010-12-13T08:17:00.000-08:002010-12-13T08:17:49.766-08:00One In Ten Of Your Friends Will Not Be Human By 2015<div class="left"><span style="font-family: Georgia;">Human or bot? That will be the question to ask about your friend lists online. By 2015, about 10 percent of these contacts will be nonhuman, predicts the <span style="font-family: Georgia, "Times New Roman", serif;">Gartner Group</span><span style="font-family: Georgia, "Times New Roman", serif;">.</span></span></div><div class="post"><span style="font-family: Georgia, "Times New Roman", serif;"><img alt="" class="alignright size-full wp-image-24811" height="175" src="http://www.allfacebook.com/wordpress/wp-content/uploads/2010/12/nophoto.gif" width="200" /></span></div><div class="post"><br />
</div><div class="post"><span style="font-family: Georgia, "Times New Roman", serif;"><br />
Don’t misread “nonhuman” here. We’re talking about bots. Right now companies employ humans to promote brands through profiles and pages. By mid decade, this will get fully automated.</span></div><div class="post"><span style="font-family: Georgia, "Times New Roman", serif;">Like </span><span style="font-family: Georgia, "Times New Roman", serif;">“Gartner’s Top Predictions for IT Organizations and Users, 2011 and Beyond: IT’s Growing Transparency”</span><span style="font-family: Georgia, "Times New Roman", serif;"> explains:</span></div><blockquote class="post"><span style="font-family: Georgia, "Times New Roman", serif;">By 2015, efforts to systematize and automate social engagement will result in the rise of social bots — automated software agents that can handle, to varying degrees, interaction with communities of users in a manner personalized to each individual.</span></blockquote><div class="post"><span style="font-family: Georgia, "Times New Roman", serif;">This trend may seem harmless on its own, but not when security issues enter the discussion. </span><span style="font-family: Georgia, "Times New Roman", serif;">If one in five users have encountered malware on Facebook already</span><span style="font-family: Georgia, "Times New Roman", serif;">, in half a decade bot friends might unleash more widespread damage.</span></div><div class="post"><span style="font-family: Georgia, "Times New Roman", serif;">Today the average user has about 100 or so friends, and that’s supposed to reach 500 in the not-too-distant future. The typical Facebook account could have 50 bots mixed in with real human contacts. That could open a big can of whoop-ass if people don’t learn to screen friend requests.</span></div><div class="post"><span style="font-family: Georgia, "Times New Roman", serif;">Certainly, bots could hold great promise for viral marketers, especially with Facebook rejiggering word-of-mouth promotional features just when they’ve built up momentum. </span></div><div class="post"><span style="font-family: Georgia, "Times New Roman", serif;">Companies that bot themselves might build more trustworthy brands by avoiding the use of malware and possibly disclosing that to the public. </span></div><div class="post"><span style="font-family: Georgia, "Times New Roman", serif;">Bots as profiles might also become a frontier for privacy debate if the automation ever includes the ability to chat with other users as way of gathering demographic data.</span></div><div class="post" style="text-align: center;"><span style="font-family: Georgia, "Times New Roman", serif;">Of course, this is all hypothetical because none of this technology has been invented yet, as far as we know. </span><span style="font-family: Georgia;"></span></div><div class="post" style="text-align: center;"><br />
</div><div class="left" style="text-align: left;"><a href="http://www.twitter.com/Jackie_Cohen" rel="external" title="Visit Jackie Cohen’s website"><span style="font-family: Georgia, "Times New Roman", serif;">Cohen</span></a><span style="font-family: Georgia, "Times New Roman", serif;">, J. (2010) One In Ten Of Your Friends Will Not Be Human By 2015, (Online) <em>All Facebook</em>, accessed 13/11/2010, available at <a href="http://www.allfacebook.com/report-one-in-ten-of-your-friends-will-not-be-human-by-2015-2010-12">http://www.allfacebook.com/report-one-in-ten-of-your-friends-will-not-be-human-by-2015-2010-12</a></span></div>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-26991478844170570492010-11-30T03:54:00.000-08:002010-11-30T04:20:29.316-08:00An online failure - H&M's defeat at the hands of loyal consumers<div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJmXqT3igG-uj5CV_OlXeVbmYRlpSam_WYYmIJsSi47CrTiuuaSLMXqfjWFpWHOee3Cb9xrIkiTINB5-UsMG6ZiJwk_3QBnqOs9mJw7NFsaQ5n6Cqo2Vd01SR-tDblgqkbmGKVLbEscw2_/s1600/3bcf70662ac6e97c_9852c7bb06244369_l0_preview.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJmXqT3igG-uj5CV_OlXeVbmYRlpSam_WYYmIJsSi47CrTiuuaSLMXqfjWFpWHOee3Cb9xrIkiTINB5-UsMG6ZiJwk_3QBnqOs9mJw7NFsaQ5n6Cqo2Vd01SR-tDblgqkbmGKVLbEscw2_/s1600/3bcf70662ac6e97c_9852c7bb06244369_l0_preview.jpg" /></a></div><br />
Last Tuesday, the 23rd of November, the world waited in suspense for the opening of the Lanvin collaboration with high street retailer, H&M. Thousands sat astute at their laptops, yawning at the 6.50am clock, waiting for the website to switch from 'This collection can be bought from 7am on the 23rd November' to a more exciting 'Buy online right now!' whilst thousands of people, all over the UK, alas, all over the world, waited for their chance to burst through the H&M doors at 9am. <br />
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The collaboration had been promoted for months previous, leading to a consumer frenzy when the days grew closer. The exclusivity of owning a Lanvin dress is given only to those who have over £2000 to spend on a designer dress, yet this collection was designed as a way for the public to get their hands on a Lanvin piece for under £100, hence the frenzy. <br />
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The womens collection consisted of couture inspired dresses and skirts, sophisticated jackets, cute abstract t-shirts, stunning stilettos and accessories, all for under £150. For those who love fashion, it was something to be excited about. For H&M and Lanvin, it was obviously going to be a huge success, and something that needed to be managed and organised correctly. For the most part, H&M should be given credit for the organisation and management of their stores, yet, their online services left much to be desired.<br />
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Not often am I one to look negatively upon H&M nor online retailing as a whole. The retailer never fails to deliver on trend, fashionable clothing at lower prices that match the quality of their garments. Online retailing is my channel of choice when shopping, call me a convenience shopper, or just plain lazy, but I prefer it hands down. However, the dissapointment I felt last Tuesday morning at the hands of both H&M and their online retail strategy ushered me to write about the saga. <br />
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As many others, I was sat in front of my mac at 6.45 am, loading the H&M page, waiting, hoping, praying that I might be able to catch a Lanvin bargain. Not often am I awake at that time, just to help you understand my extreme desire to own a piece of Lanvin. As 7am approached, and the site switched from ordinary to all teams Lanvin go, the site went into a state of panic. Gone was the 'This collection can be bought from 7am on the 23rd Novemeber' and in its place was the following...<br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvAPEsN0LHReuU0oVQyjKx9iZxxMYe3ZG3ghmRHMyH5_vWQmVa06gWa8joEmNQ7RgZzUkRwq-hbh3Mf-JPBQVHsirtNQx3q4lJt7scjSwza8NUsvWPIi_rIYbI5c5_acRRaH94zeQy_iY9/s1600/h%2526M+down.png" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="422" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvAPEsN0LHReuU0oVQyjKx9iZxxMYe3ZG3ghmRHMyH5_vWQmVa06gWa8joEmNQ7RgZzUkRwq-hbh3Mf-JPBQVHsirtNQx3q4lJt7scjSwza8NUsvWPIi_rIYbI5c5_acRRaH94zeQy_iY9/s640/h%2526M+down.png" width="640" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">I understood that the site would be popular, and the site would be overly crowded and of course I didnt want to miss out, so as instructed, i tried again. and again. and again. Refreshing the page for 30 more minutes until finally I managed to access the site. The majority of stock, of course was already gone, yet to my extreme excitement, the Lanvin T-Shirt that I wanted alongside some heels, a dress and a skirt that I had previously chosen, was still in stock. I quickly rushed to put it in my 'shopping basket'. </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Smiling away, proud of myself for finally gaining access to the site, although many more had not yet gained that priviledge, I moved from the product pages to the checkout section of the store, though the checkout page was broken. Error messages called out from every mouse click, and me and my Lanvin T-shirt were getting nowhere. I reverted to twitter to see if others were in my predicament, and I was reassured that many more were in the same position as I, still waiting after 2 hours, to purchase a product from the site. After another 45 minutes of waiting for H&M to fix the checkout, the site refreshed, I went to purchase and my top, was gone... 'This product is now sold out.' </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">You can imagine my mood. I again went back to twitter, and others were reporting that their products had also gone astray, yet much to my annoyance and disbelief, there was no communication coming from H&M directly. There was no, 'Were sorry that the site is broken', 'the site is overcrowded, please keep trying' or any reassurance of any kind. H&M had forgotten their online consumers in their quest for record sales. </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">I understand that not every site can bear the weight of thousands of individual users, searching and purchasing from a range of 50 items. Yet, H&M should have had technicians on site, working at the functionality of the site throughout the entire process. Such a massive event, called for a massive amount of man power. If there was nothing more they could do on the site, they should have then reverted to their portals of communication, i.e. their facebook, twitter, blogs etc and apologised, reassured and sympathised with their upset, loyal consumers. It was this lack of communication, almost as though the H&M staff had left their head office for a coffee, that really got under my skin. With such an influential and direct communication portal as social networking sites, the situation could have been smoothed over within minutes.</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">This should add as a lesson for every retailer. If you are going to create a media sensation, then make sure you have the tools to deal with the uproar. Put in place a robust website, with the ability to hold high amounts of traffic. Make sure every link on your page is working perfectly, before and during the launch of any event. </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">And mostly, if the worst does happen, make sure you utilise your cheapest and easiest methods of consumer communication. Relationships with consumers is the backbone of your company, do not take it for granted. A few polite words is enough to reassure your consumers that you are trying your hardest to make them happy.</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">...</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Afterthought,</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Although upset with H&M and with reduced loyalty for the brand, I followed my friends into a H&M store one week after the Lanvin launch event. Perusing around nonchalantly, I stumbled upon one clothing bay, beneath a sign reading...</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOS1RuWEY3ZxVgEsk_quhYvJm-XWxSoxfy5L_QPjT0qgyLS1zfyNWViyj4I4ioZwvkHrH3a4hgsw8IrFOjuPoBpbKiRpkv1c8AVmtE2Cp5vL5BkLv-q3yRjygArofgj1rWHYo1CBfm3Avc/s1600/stylelab_hm_lanvin_logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="282" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOS1RuWEY3ZxVgEsk_quhYvJm-XWxSoxfy5L_QPjT0qgyLS1zfyNWViyj4I4ioZwvkHrH3a4hgsw8IrFOjuPoBpbKiRpkv1c8AVmtE2Cp5vL5BkLv-q3yRjygArofgj1rWHYo1CBfm3Avc/s400/stylelab_hm_lanvin_logo.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: center;">As my eyes opened wide, I spotted the black stiletto heels that I had tried to buy as a Christmas present, and in some heavenly way, they were in my size. The last pair of heels in my size possibly in the whole country, and they were sat within my reach, just waiting for me to buy them. And buy them I did, faster than you can say Lanvin and H&M. H&M had put a smile back on my face. </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: center;"><br />
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</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: left;"><span style="font-size: x-small;">More on this from this blog, written by an SEO executive at a digitial marketing company, Manchester...</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: left;"><a href="http://www.i-com.net/blog/why-arent-hm-using-social-media-to-apologise-for-the-lanvin-debacle-426/"><span style="font-size: x-small;">http://www.i-com.net/blog/why-arent-hm-using-social-media-to-apologise-for-the-lanvin-debacle-426/</span></a></div>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-38748199194667598812010-11-26T10:58:00.000-08:002010-11-26T11:05:45.573-08:00Virtual Magazines. Something we've only dreamed about!<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">I don't know if I speak for myself in saying this, but when reading fashion magazines and viewing all of the inspirational images of trend-led fashion items, I always wished there was a way of buying the product straight from the page. As if somehow tapping the bag on the shoulder of the model would apply it to my shopping bag and I could buy an outfit as it was shown to me. I'm sure everyone has said 'Where can I buy that from' at some point or other when flicking through Grazia or Vogue. Well, this exuberant fantasy has finally and miraculously come true with the arrival of the virtual magazine.</span><br />
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">I was so excited when I read an article on the Vogue website informing their readers that they could soon purchase the Vogue magazine via their Apple iPad:</span><br />
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<span class="Apple-style-span" style="line-height: 23px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">"VOGUE is launching an iPad app - the December issue will be available on iTunes from November.</span></span><span class="Apple-style-span" style="line-height: 23px;"><em style="font-style: italic; font-weight: normal;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Vogue's</span></em></span><span class="Apple-style-span" style="line-height: 23px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span></span><span class="Apple-style-span" style="line-height: 23px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">editor Alexandra Shulman and creative director Robin Derrick are currently working with Spring Studios and Six Creative to re-imagine the fashion bible for a iPad format." - (Alexandra, 2010) - http://www.vogue.co.uk/news/daily/100916-vogue-launches-ipad-app.aspx.</span></span><span class="Apple-style-span" style="line-height: 23px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJwuPs5n5o8S3mMmrqKfcMKtKo43zk0WwoPCf-fWyy02IH7zwspO7nandP0lTpJH2zou7WBkWYHq2D4qzD0xqATP-ke8MoNzhbhGGuURHtAXBKzVr3d-laufMHqpMXnzWqY2lxMHuQkw5C/s1600/Photo+Nov+26%252C+18+05+52.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJwuPs5n5o8S3mMmrqKfcMKtKo43zk0WwoPCf-fWyy02IH7zwspO7nandP0lTpJH2zou7WBkWYHq2D4qzD0xqATP-ke8MoNzhbhGGuURHtAXBKzVr3d-laufMHqpMXnzWqY2lxMHuQkw5C/s640/Photo+Nov+26%252C+18+05+52.jpg" width="480" /></span></a></div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; line-height: 23px;">The idea of flicking through pages of gorgeous imagery and designer fashion in the brightest colours possible without the fiddly pages, magazine pull outs and worries of accidentally bending the spine, is my idea of magazine heaven. The issue is available via the Vogue UK iPad app and costs £3.99. </span><br />
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; line-height: 23px;">However, although the e-reader allows the purchase of traditional magazines online, including Vogue, GQ and Wired, it has also helped establish retailer magazines. The perfect example and one that I absolutely adore, is Net a Porter.</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV5uqARTi__r6TsqEloW-tczhaTRR7xyl4GI0r4eGsw2g1gcBGr871GQRAFvPk3KIsIrNiSsiVR3FHd0G8D8zP0x9YmHoqIfDGZsVE725tzI5PwnpQ4yMpIxmbemjlfofuB4n8X7HpPkAR/s1600/Photo+Nov+26%252C+18+03+49.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV5uqARTi__r6TsqEloW-tczhaTRR7xyl4GI0r4eGsw2g1gcBGr871GQRAFvPk3KIsIrNiSsiVR3FHd0G8D8zP0x9YmHoqIfDGZsVE725tzI5PwnpQ4yMpIxmbemjlfofuB4n8X7HpPkAR/s400/Photo+Nov+26%252C+18+03+49.jpg" width="400" /></span></a></div><div style="line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="line-height: 23px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span></div><div style="line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span class="Apple-style-span" style="line-height: 23px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Net A Porter have already established an iPhone app that allows users to buy products straight from the app. However, they have not to this day designed an iPad of the same functionality. Yet, in my eyes, they have gone one better, creating the inspirational and interactive Net A Porter magazine app. </span></span></div><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBDSyqOfFjGYjp_d6XJTw1BtABnQKs6MFN98acnB6k8zOkQJoeqJHnPeI7O43P2RU_O6zglHI5c_WvFxRXbalaVv1rOPS4ucVs9ErjkqseD6YbH8JrBI66effN4ZUunWsPPO_AvKviTWzq/s1600/Photo+Nov+26%252C+18+03+11.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBDSyqOfFjGYjp_d6XJTw1BtABnQKs6MFN98acnB6k8zOkQJoeqJHnPeI7O43P2RU_O6zglHI5c_WvFxRXbalaVv1rOPS4ucVs9ErjkqseD6YbH8JrBI66effN4ZUunWsPPO_AvKviTWzq/s640/Photo+Nov+26%252C+18+03+11.jpg" width="640" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBDSyqOfFjGYjp_d6XJTw1BtABnQKs6MFN98acnB6k8zOkQJoeqJHnPeI7O43P2RU_O6zglHI5c_WvFxRXbalaVv1rOPS4ucVs9ErjkqseD6YbH8JrBI66effN4ZUunWsPPO_AvKviTWzq/s1600/Photo+Nov+26%252C+18+03+11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></a></div><span class="Apple-style-span" style="line-height: 23px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">The image above demonstraes the homepage of the app. A very minimal and sophisticated feel to represent the brand image and personality. A graphic placed to the left suggests some of the magazine content and creates an air of designer fashionability. The layout is representative of both a magazine format and an online page, commingling the two into an exciting hybrid. </span></span><br />
<span class="Apple-style-span" style="line-height: 23px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
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<span class="Apple-style-span" style="line-height: 23px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">The magazine has 47 pages, each split into two, creating a total of 94. However, double page spreads are used most prominently in order to create full product pages and to utilise the small yet sufficient space. The contents page allows the user easy access to any of the magazine sections...</span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifWP9kaqBU26CX58XF0QCVCUu0xD_PQy4T6E_BRwjG2iP0jENuzBKFhHYAt8irW1ijmYJLk_BZ94yyinDWsh7dl5nSCR-9sulP0HR0b5VjKQthx4SHhYF-gF3iFRLizcLeAsA8ttcmNX23/s1600/Photo+Nov+26%252C+18+20+10.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifWP9kaqBU26CX58XF0QCVCUu0xD_PQy4T6E_BRwjG2iP0jENuzBKFhHYAt8irW1ijmYJLk_BZ94yyinDWsh7dl5nSCR-9sulP0HR0b5VjKQthx4SHhYF-gF3iFRLizcLeAsA8ttcmNX23/s640/Photo+Nov+26%252C+18+20+10.jpg" width="640" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifWP9kaqBU26CX58XF0QCVCUu0xD_PQy4T6E_BRwjG2iP0jENuzBKFhHYAt8irW1ijmYJLk_BZ94yyinDWsh7dl5nSCR-9sulP0HR0b5VjKQthx4SHhYF-gF3iFRLizcLeAsA8ttcmNX23/s1600/Photo+Nov+26%252C+18+20+10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></a></div><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">...and for easy movement between pages, the 'Contents' button allows the user to flick along the pages in a scroll bar movement. </span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJz6T-xLwIZorICRj9kKpPYMYlv708179YJGtiZ5H_J45wUoLAvD5QCexd56XVXeh8Qq2sRVZd-bO9Qm6NvRDmrEWJaB2I2fxSp7Y2u1kHkGOWPiaTH1ZRlIV1q_35IQnNqY-f_QK8AT4j/s1600/Photo+Nov+26%252C+18+20+18.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJz6T-xLwIZorICRj9kKpPYMYlv708179YJGtiZ5H_J45wUoLAvD5QCexd56XVXeh8Qq2sRVZd-bO9Qm6NvRDmrEWJaB2I2fxSp7Y2u1kHkGOWPiaTH1ZRlIV1q_35IQnNqY-f_QK8AT4j/s640/Photo+Nov+26%252C+18+20+18.jpg" width="640" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJz6T-xLwIZorICRj9kKpPYMYlv708179YJGtiZ5H_J45wUoLAvD5QCexd56XVXeh8Qq2sRVZd-bO9Qm6NvRDmrEWJaB2I2fxSp7Y2u1kHkGOWPiaTH1ZRlIV1q_35IQnNqY-f_QK8AT4j/s1600/Photo+Nov+26%252C+18+20+18.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></a></div><span class="Apple-style-span" style="line-height: 23px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
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<span class="Apple-style-span" style="line-height: 23px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Like a traditional magazine, the Net A Porter magazine also uses fashion advertisements, as an endorsement opportunity. Below is an example of a Stella McCartney advertisement placed within the magazine...</span></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU2M92YpR32HdM4-f8RWUywsVYV4cdloh9U5X-Nah_3NXp5LcfmCwF5hy44hqb27YGxsScrKKqTV5lvfzApdZ7Ktm3WBLT_84D07CTIjQNwuGTqWs18W7rb44eBUzeveVbkOxlRz7HcNP7/s1600/Photo+Nov+26%252C+18+03+56.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU2M92YpR32HdM4-f8RWUywsVYV4cdloh9U5X-Nah_3NXp5LcfmCwF5hy44hqb27YGxsScrKKqTV5lvfzApdZ7Ktm3WBLT_84D07CTIjQNwuGTqWs18W7rb44eBUzeveVbkOxlRz7HcNP7/s640/Photo+Nov+26%252C+18+03+56.jpg" width="640" /></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU2M92YpR32HdM4-f8RWUywsVYV4cdloh9U5X-Nah_3NXp5LcfmCwF5hy44hqb27YGxsScrKKqTV5lvfzApdZ7Ktm3WBLT_84D07CTIjQNwuGTqWs18W7rb44eBUzeveVbkOxlRz7HcNP7/s1600/Photo+Nov+26%252C+18+03+56.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">and of course by clicking on the image of the lady, you can buy from the Stella McCartney range. </span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiADOGMon6rJm_VHkEu0HyjtAxJml7yyUwkPXKF-Q9_gIBd6IxL1CHS21nYFTv2ONPNAwvHufgqO3fhggjgPpKBgyP4YFfinmEnh2FmNyyHaJISIuBAKeZT6bjfMvaCliJS09qMz3YqTfka/s1600/Photo+Nov+26%252C+18+21+25.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiADOGMon6rJm_VHkEu0HyjtAxJml7yyUwkPXKF-Q9_gIBd6IxL1CHS21nYFTv2ONPNAwvHufgqO3fhggjgPpKBgyP4YFfinmEnh2FmNyyHaJISIuBAKeZT6bjfMvaCliJS09qMz3YqTfka/s640/Photo+Nov+26%252C+18+21+25.jpg" width="640" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiADOGMon6rJm_VHkEu0HyjtAxJml7yyUwkPXKF-Q9_gIBd6IxL1CHS21nYFTv2ONPNAwvHufgqO3fhggjgPpKBgyP4YFfinmEnh2FmNyyHaJISIuBAKeZT6bjfMvaCliJS09qMz3YqTfka/s1600/Photo+Nov+26%252C+18+21+25.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></a></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">The intuitiveness and interactivity of this app is better than any app I have seen as of yet. </span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Let me show you some further fantastic pages... </span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Below is a product page, three products styled together with an adjacent background, creating an inspirational product viewing.</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK3BD_5Bp3oZV7-mm0KPeY_LCOaMgff66BwiKdS4Ie1A4YbaDK6BEeu-oYfjYERNdNf8tvR8Mp1z-XJ5RQsIvB5sBItsEM0BncXS15_9LSvebe8ZZR7ADwueoBKkc3pIA2ZA9yZv6DcPre/s1600/Photo+Nov+26%252C+18+04+07.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK3BD_5Bp3oZV7-mm0KPeY_LCOaMgff66BwiKdS4Ie1A4YbaDK6BEeu-oYfjYERNdNf8tvR8Mp1z-XJ5RQsIvB5sBItsEM0BncXS15_9LSvebe8ZZR7ADwueoBKkc3pIA2ZA9yZv6DcPre/s640/Photo+Nov+26%252C+18+04+07.jpg" width="640" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK3BD_5Bp3oZV7-mm0KPeY_LCOaMgff66BwiKdS4Ie1A4YbaDK6BEeu-oYfjYERNdNf8tvR8Mp1z-XJ5RQsIvB5sBItsEM0BncXS15_9LSvebe8ZZR7ADwueoBKkc3pIA2ZA9yZv6DcPre/s1600/Photo+Nov+26%252C+18+04+07.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></a></div><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">and yes, you can buy the products directly from the page with the 'Add to Shopping Bag' button. Now £435, don't mind if I do thanks. </span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEfL-1U3nqfp6yvu-AE0DQ6uOgcvKnSmuLL4_iiSAfSxLSI_PNfSbhWKXt_OiXBfb0pRO7ul6Bga6XPO_SVaILmL9B8zOSPm2mFJvYcecVqRIS0UoqVwbhC7kePdVYfXrvg6tgooOz4F84/s1600/Photo+Nov+26%252C+18+04+17.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEfL-1U3nqfp6yvu-AE0DQ6uOgcvKnSmuLL4_iiSAfSxLSI_PNfSbhWKXt_OiXBfb0pRO7ul6Bga6XPO_SVaILmL9B8zOSPm2mFJvYcecVqRIS0UoqVwbhC7kePdVYfXrvg6tgooOz4F84/s640/Photo+Nov+26%252C+18+04+17.jpg" width="640" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEfL-1U3nqfp6yvu-AE0DQ6uOgcvKnSmuLL4_iiSAfSxLSI_PNfSbhWKXt_OiXBfb0pRO7ul6Bga6XPO_SVaILmL9B8zOSPm2mFJvYcecVqRIS0UoqVwbhC7kePdVYfXrvg6tgooOz4F84/s1600/Photo+Nov+26%252C+18+04+17.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></a></div><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Again another gorgeous product viewing page in a similar style with magazine style copy to inform the user of the nature of the collection. </span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs-qTis9aE-SlZiDN8nxEtx5rpAl3YhP3ZLZa5zFSPuDqiL1-agDq98Oco_4spzlB2hN3KUKs_M3egLPlPROkoJSco50pWbuNi429Xmm1UI-Nz5L-SwWOOBCxEmUDbU1NXe9J-0dbFPNsf/s1600/Photo+Nov+26%252C+18+04+27.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs-qTis9aE-SlZiDN8nxEtx5rpAl3YhP3ZLZa5zFSPuDqiL1-agDq98Oco_4spzlB2hN3KUKs_M3egLPlPROkoJSco50pWbuNi429Xmm1UI-Nz5L-SwWOOBCxEmUDbU1NXe9J-0dbFPNsf/s640/Photo+Nov+26%252C+18+04+27.jpg" width="640" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs-qTis9aE-SlZiDN8nxEtx5rpAl3YhP3ZLZa5zFSPuDqiL1-agDq98Oco_4spzlB2hN3KUKs_M3egLPlPROkoJSco50pWbuNi429Xmm1UI-Nz5L-SwWOOBCxEmUDbU1NXe9J-0dbFPNsf/s1600/Photo+Nov+26%252C+18+04+27.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></a></div><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">The magazine format is apparent through pages such as the one below. An assortment of garments, styled together with graphics, copy, and style tips, with a connecting product video 'Watch the Video'. Each product is also a button that can be pressed in order for the user to purchase straight from the page. </span><br />
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Again in the true nature of magazines, there are visual product shoots, where the products can be bought directly...</span><br />
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</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrv6QyMGKR3U_Sg1PNphACNlFJVixCwCZJTVFPjftQ94BbRiYIL4wbMEkTMaPQ_HwfVkf965SDNL7r_eqtNxTai4oHr1zhVlb5x_mIJ8kQk2qlpNVHbWKj2p2jC2nlqv3MFat299YRi8YN/s1600/Photo+Nov+26%252C+18+04+58.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrv6QyMGKR3U_Sg1PNphACNlFJVixCwCZJTVFPjftQ94BbRiYIL4wbMEkTMaPQ_HwfVkf965SDNL7r_eqtNxTai4oHr1zhVlb5x_mIJ8kQk2qlpNVHbWKj2p2jC2nlqv3MFat299YRi8YN/s640/Photo+Nov+26%252C+18+04+58.jpg" width="640" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrv6QyMGKR3U_Sg1PNphACNlFJVixCwCZJTVFPjftQ94BbRiYIL4wbMEkTMaPQ_HwfVkf965SDNL7r_eqtNxTai4oHr1zhVlb5x_mIJ8kQk2qlpNVHbWKj2p2jC2nlqv3MFat299YRi8YN/s1600/Photo+Nov+26%252C+18+04+58.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHI5diHZOFLzzF0ZmHyRHfLsdkWBbhgfmsXCrGEwH3utLde6RKS86DwNGDWNrWCXQMyZYXuOr_hxzVYzH1TEF1jbtr9KYdQfRme-NTmoMJGZGmRPpspI1dV959giwdoRQquScJqtKDqBwS/s1600/Photo+Nov+26%252C+18+05+08.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHI5diHZOFLzzF0ZmHyRHfLsdkWBbhgfmsXCrGEwH3utLde6RKS86DwNGDWNrWCXQMyZYXuOr_hxzVYzH1TEF1jbtr9KYdQfRme-NTmoMJGZGmRPpspI1dV959giwdoRQquScJqtKDqBwS/s640/Photo+Nov+26%252C+18+05+08.jpg" width="640" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHI5diHZOFLzzF0ZmHyRHfLsdkWBbhgfmsXCrGEwH3utLde6RKS86DwNGDWNrWCXQMyZYXuOr_hxzVYzH1TEF1jbtr9KYdQfRme-NTmoMJGZGmRPpspI1dV959giwdoRQquScJqtKDqBwS/s1600/Photo+Nov+26%252C+18+05+08.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></a></div><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">and trend pages, yet interactive and customised. By choosing one of the trends in the top row of images, the central model image changes as does the text and copy to apply the selected trend. The bottom row of images changes to reflect the trend and to allow users to buy certain pieces that the retailer stocks. </span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvQdsjekjRJ_o508GDgTD4aP7FENn2g13ocbSqjxNcqnxtHN7_VaNv2Pz1kiwr0mUWAjdUfWam4Ihekhc4DEH7G5hortyDLza3Iyz_wUtDcpNDgSCvtHnl-RxEU00ChAJBthM0-5-iGqfY/s1600/Photo+Nov+26%252C+18+05+30.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvQdsjekjRJ_o508GDgTD4aP7FENn2g13ocbSqjxNcqnxtHN7_VaNv2Pz1kiwr0mUWAjdUfWam4Ihekhc4DEH7G5hortyDLza3Iyz_wUtDcpNDgSCvtHnl-RxEU00ChAJBthM0-5-iGqfY/s640/Photo+Nov+26%252C+18+05+30.jpg" width="640" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvQdsjekjRJ_o508GDgTD4aP7FENn2g13ocbSqjxNcqnxtHN7_VaNv2Pz1kiwr0mUWAjdUfWam4Ihekhc4DEH7G5hortyDLza3Iyz_wUtDcpNDgSCvtHnl-RxEU00ChAJBthM0-5-iGqfY/s1600/Photo+Nov+26%252C+18+05+30.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></a></div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">The page below is stunning. The five models in a row here are all videos that automatically show the the models walking down the catwalk on a loop. I make reference to my previous blog post about the uptake of video. Please pay attention.</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit8cQUBYz3TrzDV1faYdl7MranaZ6NQwoNpkVv6FTrkVvhbekFjneVI6mvTiru8ZwwGVhSrJJRb77YM9zUc6ujY97vW08H72KHma9uMJjFzq8-FNBFo8ISLA1t8Y5EdGKFwjAlcBYnPDlu/s1600/Photo+Nov+26%252C+18+44+02.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit8cQUBYz3TrzDV1faYdl7MranaZ6NQwoNpkVv6FTrkVvhbekFjneVI6mvTiru8ZwwGVhSrJJRb77YM9zUc6ujY97vW08H72KHma9uMJjFzq8-FNBFo8ISLA1t8Y5EdGKFwjAlcBYnPDlu/s640/Photo+Nov+26%252C+18+44+02.jpg" width="640" /></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
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<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Audio has been implemented also, as you an see the audio button in the top right of this next image. </span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3ZkaBfNhyphenhyphenViqtcsFdp6FrF-BJd0j2RtJBpi-AZTCHbmjWtwlrIsxKh63GHPAmC1a3hpFNDXgApeTVnjjtcI1GFU6806u-HRIfKcpQGnxAJ1rF1cT5F8LbvZnh6POm1XK9i_-7FIen1EYC/s1600/Photo+Nov+26%252C+18+43+53.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3ZkaBfNhyphenhyphenViqtcsFdp6FrF-BJd0j2RtJBpi-AZTCHbmjWtwlrIsxKh63GHPAmC1a3hpFNDXgApeTVnjjtcI1GFU6806u-HRIfKcpQGnxAJ1rF1cT5F8LbvZnh6POm1XK9i_-7FIen1EYC/s640/Photo+Nov+26%252C+18+43+53.jpg" width="640" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3ZkaBfNhyphenhyphenViqtcsFdp6FrF-BJd0j2RtJBpi-AZTCHbmjWtwlrIsxKh63GHPAmC1a3hpFNDXgApeTVnjjtcI1GFU6806u-HRIfKcpQGnxAJ1rF1cT5F8LbvZnh6POm1XK9i_-7FIen1EYC/s1600/Photo+Nov+26%252C+18+43+53.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></a></div><br />
<div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">I wish I could blog each and every page of this magazine as they are all so beautifully designed, yet it would take away your enjoyment of viewing them for yourself. </span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">If you have an iPad, get this app straight away and flick through each page to gain the overall elegance and quality of this innovation. If you do not have an iPad, this app is reason enough for you to go out and buy one straight away. Have fun!</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Victoria Magrath, 26/11/2010. </span></div><span class="Apple-style-span" style="line-height: 23px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-34756418960555065522010-11-11T13:56:00.000-08:002010-11-11T14:19:11.084-08:00Video Communication to take over Social media?<div style="text-align: left;">When ASOS began showing us their brand new products in a 3D format, draped over a gorgeous size 8 brunette, strutting down a studio catwalk to the awkward drums of a underground indie pop band, I speak for the majority when I say it changed the way we appreciated product viewing. It raised the bar for other fashion retailers, and not many have crossed it, let alone come anywhere near it. </div><div style="text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvlfXujufGlngbBlMCtnzT14rQiQyD-4EmtrgVxWKLEKbTHG8KnKZ3ixoUQ0RRylLNZpmgNWDX3_iTFWLaHN-pt7k7ORr23d8KSw_KR9s8hAxmVH5DzysUXvRxD495wLB7E-h3_cDzq3Ux/s1600/Screen+shot+2010-11-11+at+20.55.20.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvlfXujufGlngbBlMCtnzT14rQiQyD-4EmtrgVxWKLEKbTHG8KnKZ3ixoUQ0RRylLNZpmgNWDX3_iTFWLaHN-pt7k7ORr23d8KSw_KR9s8hAxmVH5DzysUXvRxD495wLB7E-h3_cDzq3Ux/s400/Screen+shot+2010-11-11+at+20.55.20.png" width="226" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTcaIVXnFUOnsoyfQ5ZpkDp7kDmcmWtHYSN7fHxfTwQLW-hnZMNFuVONQDXL3Bh5dhk5lPF1AG07aDhLYnKMh7-Sp8GzDXCWeD-eLJ62Di5KiLvEihr9xJ2eP7kk0OByEqMQBtDUsGbF2t/s1600/Screen+shot+2010-11-11+at+22.03.34.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTcaIVXnFUOnsoyfQ5ZpkDp7kDmcmWtHYSN7fHxfTwQLW-hnZMNFuVONQDXL3Bh5dhk5lPF1AG07aDhLYnKMh7-Sp8GzDXCWeD-eLJ62Di5KiLvEihr9xJ2eP7kk0OByEqMQBtDUsGbF2t/s400/Screen+shot+2010-11-11+at+22.03.34.png" width="247" /></a></div><div style="text-align: left;"><br />
</div><div style="text-align: left;">Enter Knickerpicker.co.uk.</div><div style="text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"> <a href="http://www.knickerpicker.co.uk/" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="97" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMbb58DZ9dXVjDkf0ATjQZw-fsq89L0DIT6u-megk4R16RWrdBVjhmYypD25qtnGpBAv3N6NH77CX0Do6iEi0eSK51ppy_JzXw2LKIqxkvIq-fsQQoGPw-CdQRtgNuOtn9RuVhEeFYfevr/s320/Screen+shot+2010-11-11+at+20.47.23.png" width="320" /></a></div><div style="text-align: left;"><br />
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</div><div style="text-align: left;">Knickerpicker is an online lingerie retailer established on the web a few years ago. There short but sweet 'about me' section explains this brand much better than I could. </div><div style="text-align: left;"><br />
</div><div style="text-align: left;">"Here at knickerPicker we believe shopping should be fun and shopping online should be no different. That's why we created <b>the first interactive video dressing room</b> with a fabulous choice of models. </div><div style="text-align: left;"><br />
</div><div style="text-align: left;">We understand that no matter what size you are, you are looking for beautiful lingerie. We are committed to stocking the best lingerie brands in sizes from 32AA to 40HH so that you can look fantastic whatever your size or shape."</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">That is it in a nutshell. The website offers consumers the first interactive video dressing room, equipped with gorgeous women in differing sizes and shapes, in order for the consumer to match their body to the models to gain a better idea of how the lingerie will fit.<br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ_YRV7X47vJ3o_ZUOPjGhOX_8WWpO1lrIJxw_qgOu0ShBn6w5phYBEadZz41er0LBlZLDB0iKrxUC_YteN43nJKtQ0wjBzA-ldLIwxlRWthLIuMhfsFyW0f-5fGAltmJvSffnNWSYUEoD/s1600/Screen+shot+2010-11-11+at+21.04.58.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="364" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ_YRV7X47vJ3o_ZUOPjGhOX_8WWpO1lrIJxw_qgOu0ShBn6w5phYBEadZz41er0LBlZLDB0iKrxUC_YteN43nJKtQ0wjBzA-ldLIwxlRWthLIuMhfsFyW0f-5fGAltmJvSffnNWSYUEoD/s640/Screen+shot+2010-11-11+at+21.04.58.png" width="640" /></a></div><br />
The image above demonstrates how the interactive dressing room works. I chose this black bra from a selection of branded bras. The user can click the main image and zoom for details and is offered matching garments below as an add-on incentive. However, the special part of this website is shown on the right hand side of the page. The model, who I have chosen out of a choice of five, walks onto the page from the right (out of video shot). I can then use the command buttons to move the model forwards, backwards and to turn her around nearer to the camera or further away.It gives the user an interactive viewing of the product they desire, allowing them to interact with the site and view the product <b>the way they want to</b>. They have control over their product viewing.<br />
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The video below is an example of how it works.<br />
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<div style="text-align: center;"><object height="385" width="480"><param name="movie" value="http://www.youtube.com/v/EypIvD0QtAM?fs=1&hl=en_US&color1=0xe1600f&color2=0xfebd01"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/EypIvD0QtAM?fs=1&hl=en_US&color1=0xe1600f&color2=0xfebd01" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></div><br />
</div><div style="text-align: left;">This new form of product viewing is helping retailers to communicate much more successfully with their consumers. Some marketing companies are beginning to see video communication tools accelerate and grow in a way that suggests they will soon take over social media and networking as the primary marketing effort. Many marketing companies are becoming inundated with retailers and businesses seeking help and suggestions of how they can use video communication media to their advantage, suggesting that video communication may be the next big marketing buzz.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOZfdYvlerv4-jMcO0rLKRGEglmruzC0JzKVlusEV_AL1rQcaeytFVrqxaE5ZclcZ9v89KkecaDNjby9Z8YSVMYvXhYl65_uqYfJXzVip6zmdw3ySbo91EWiOfQd6WoH3bF6iULEfK4csh/s1600/Screen+shot+2010-11-11+at+21.42.40.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="65" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOZfdYvlerv4-jMcO0rLKRGEglmruzC0JzKVlusEV_AL1rQcaeytFVrqxaE5ZclcZ9v89KkecaDNjby9Z8YSVMYvXhYl65_uqYfJXzVip6zmdw3ySbo91EWiOfQd6WoH3bF6iULEfK4csh/s400/Screen+shot+2010-11-11+at+21.42.40.png" width="400" /></a></div><br />
Retailers use social networks such as Facebook and Twitter to silently spread their message, yet the consumers of today seem to expect much more. It has been suggested by academics that people learn and take in much more information via movement, moving images and auditory stimulus, so maybe retailers communicating their product offerings and brand personality via videos might be the most effective way to excite and persuade their consumers?<br />
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Although video communication tools may not get rid of social media marketing altogether, (there would be no point in getting rid of such a successful form of relationship marketing),it may however take over social media in terms of the time and effort the retailer would spend developing it. If a retailer can optimise profits and build relationships with consumers via video communication much more successfully, it would be an obvious choice for retailers to place increased effort into the technique. <br />
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Youtube are beginning to form affiliate relationships with businesses whereby their logo is displayed on the companies page in return for their video upload tools. Many other video upload sites are also seeing the effect of gaining relationships with retailers, as in the future, these relationships may prove prosperous for both parties.<br />
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Maybe video communication will not live up to the hype that is currently surrounding it. The costs of developing video in comparison to writing a status update on twitter are obviously much different, and maybe this will be the factor that will deter retailers from developing the function. Yet, the potential profits that could be gained from such an innovative and interactive viewing technique could prove it to be the best thing the retailer ever committed to.<br />
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French Connection has developed their video section of their website and its really beautiful. There are six product videos for both men and women and one only has to roll the mouse over the video link for it to play in 'Le Cinema.'<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://www.frenchconnection.com/content/aw10/cinema.htm?v=woman&lcch=en-GB"><img border="0" height="395" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2gSwq7dKg5hEHeMv-5ncLid9hr24NEw1xUtGD3oydgE7dV_lqF6mDRDNfNzWTq6w_g7PBPJqZhsVbbqPX4nRJjnc6egGSjdjaGa8Go1aJc-IhMwOCcrJtpdyO6skFlcowOZeyRtYpjvEv/s640/Screen+shot+2010-11-11+at+21.46.59.png" width="640" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://www.frenchconnection.com/content/aw10/cinema.htm?v=woman&lcch=en-GB"><img border="0" height="395" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1_Dkuzbecx2iYf763xU3bhXL3SJexoGKgmEyAInZWDFsymee475MLjsQDGgWycFQ19oTS50WMuhRLvZD9zVCiTMSQSp1Vl2Bq3ZDfZjus7Y1Il6H8veWhzrMkxhXW4ZA8EiGN13xQtzj7/s640/Screen+shot+2010-11-11+at+21.47.14.png" width="640" /></a></div><br />
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Only time will tell how this might progress. Id be interested to hear your thoughts on this topic, feel free to let me know what you think!<br />
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Victoria Magrath, 11th November 2010.</div>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-22804985172004369092010-11-10T11:56:00.000-08:002010-11-10T11:56:07.536-08:00Designer Collaboration Promotion at its best!<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/sdV4xpTiS1s?fs=1&hl=en_US&color1=0xcc2550&color2=0xe87a9f"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/sdV4xpTiS1s?fs=1&hl=en_US&color1=0xcc2550&color2=0xe87a9f" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-63032521685463832132010-11-05T04:42:00.000-07:002010-11-09T02:40:20.540-08:00If a tree falls in the forest and no one is around to hear it does it make a sound?<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">You may think that the headline to this topic is better suited to philosophy blogs around the globe, but today I ask the question whether we now need to understand our products in situ in order for them to be exciting and interactive, or if them being simply presented alone continues to be a powerful selling tool?</span><br />
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</span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Putting images in context…..</span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">To begin with products were displayed in a 2D fashion, and then metamorphosed into 3D whilst also allowing us to interact with and rotate them, and then there were products on mannequins closely followed by real life models. Recently, I have noticed that it is now context which seems to be the new hot trend in visual representation. Today, images do not only need to be hyper-real, but also to be set in some sort of context, a picture for the viewer which allows the imagination to create situations within which the products are incorporated. </span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">This trend is manifesting itself not only in the luxury markets or the high street, but all across the board, as retailers deliver to consumers a raison d’etre to buy their goods.</span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">ASOS was where I first began to notice this trend, as their usual product photos styled in front of a white/grey/black background suddenly started to come to life being shot in the streets of London. The photo below makes me think of a girls night out, walking to a bar or club, or coming home the next day. The dark angel trend is set well in what looks like a back street with steel shutters and rough pavements in the background. It allows me to imagine using the studded shorts or the peek-a-boo dress, as it cleverly maintains some movement in the image.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmFDxJscvS-xqpm4TZfPNH-HJfiwsE34nhMvt3ErC2ni4lTAAO2YkFAMPp8cLRApOx14Ylfit9py9O9jHrNKXk-8STolChvsFDvfKUaFfK6hS7Oa5VKDlWf8ZVoItB3AHHEHU__HptmV07/s1600/clip_image002.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="356" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmFDxJscvS-xqpm4TZfPNH-HJfiwsE34nhMvt3ErC2ni4lTAAO2YkFAMPp8cLRApOx14Ylfit9py9O9jHrNKXk-8STolChvsFDvfKUaFfK6hS7Oa5VKDlWf8ZVoItB3AHHEHU__HptmV07/s640/clip_image002.jpg" width="640" /></a></div></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span> </div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Burberry is also jumping on this bandwagon, with recent videos on their website including two models mimicking the use of their winter clothes whilst being blustered and blown around by wind and snow. Even though this video is not set in the ‘real’ outside world, I thought that the use of the weather elements and acting by the models was very evocative of walking round in winter in the city. The way the models contract into their coats and scarves reminds me of hurriedly stomping round Manchester, well, all year round with our weather! Check it out!</span><br />
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<div class="MsoNormal" style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZBu9QTh6B7XEZvf5P7AAa4GGyQh0RTMOig7GI2k9qmY1Y-jyUBi0WKZ23W3ji9xj9kqzN9yYJXBIolqM-zNwKlZPOEKkGLjZL_bKkt4Nf9rp9cN0a9eICjlLZ6amKkt84ZJc1Cgn1vvEl/s1600/clip_image001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="372" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZBu9QTh6B7XEZvf5P7AAa4GGyQh0RTMOig7GI2k9qmY1Y-jyUBi0WKZ23W3ji9xj9kqzN9yYJXBIolqM-zNwKlZPOEKkGLjZL_bKkt4Nf9rp9cN0a9eICjlLZ6amKkt84ZJc1Cgn1vvEl/s640/clip_image001.jpg" width="640" /></a></div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">One of the less successful attempts of context which I have seen is on the Topshop website, which I have to say is a constant source of disappointment to me. In the picture below we are presented with a rather vapid looking model in an equally un-inspiring setting. This does represent the dishevelled, worn-in looking clothes, but doesn’t exactly make me want to hit the mouse clambering for her outfit. If anything it does the exact opposite. What would be better perhaps would be an ironic, contrasting setting to offset the clothes such as the model in a cramped room being totally still and unruffled and ergo standing out. This I think is one shot where context does not make the clothing seem attractive to me, but rather wouldn’t look out of place in Girl, Interrupted…</span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh3Fz_aBrN0Ccoh8odwR7hAH7kzRj0NN0CPxG7G2xrmdpgwD4W5hdEKkiBgbhiW-8EJaA5s2YaBB14F-fad68e3pe_0bNB9uOY2MwvYZT7jMThZAd_PeLOw7i_TRwiVHpIMGekAZq1I2Vl/s1600/clip_image003.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh3Fz_aBrN0Ccoh8odwR7hAH7kzRj0NN0CPxG7G2xrmdpgwD4W5hdEKkiBgbhiW-8EJaA5s2YaBB14F-fad68e3pe_0bNB9uOY2MwvYZT7jMThZAd_PeLOw7i_TRwiVHpIMGekAZq1I2Vl/s640/clip_image003.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">This Topshop banner ad also shows how a lack of context can make something look tired and static. I wonder whether it would be better for the models to be in context, on a runway perhaps, or walking through a forest in their warm winter coats. Certainly, the roughly photo-shopped cut and paste look has been done to death over the last 5 years. I think it is time that online designers and marketers took more inspiration in the offline world, as the challenge is always to represent the clothes in the most life-like way possible.</span><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSI4pBtlZYGbHUhMwP0CXdKWd01nS62hE4TAqUnrgNJpBOm-fBHtwIM6BeQFyfWD43fPk03YrztBDLkBkNJAH0LoaOoQEIYsqqgUKd1TFBFAohLk0M1E1mRGNLg5g4xNRtBA5juR43vn6P/s1600/clip_image004.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="110" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSI4pBtlZYGbHUhMwP0CXdKWd01nS62hE4TAqUnrgNJpBOm-fBHtwIM6BeQFyfWD43fPk03YrztBDLkBkNJAH0LoaOoQEIYsqqgUKd1TFBFAohLk0M1E1mRGNLg5g4xNRtBA5juR43vn6P/s400/clip_image004.jpg" width="400" /></a></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Value retailers are also jumping on the contextual bandwagon: New Look are exhibiting their clothes in a chic winter garden, allowing them to be seen in a vivid and engaging way.</span></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpAh0DG0Jxc3ReRrO8C-u4Of7kweccOJF6URy7HdvgYG0YOlyihIk8od_HmsEcVCJG7LlQNiCWhavzx5yUhmVn6BAb-NcONZILtOVrK8GWlY_RRrrwRjdHVqDUW4Ns8SzflnWIr9lDUtZr/s1600/clip_image002.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="336" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpAh0DG0Jxc3ReRrO8C-u4Of7kweccOJF6URy7HdvgYG0YOlyihIk8od_HmsEcVCJG7LlQNiCWhavzx5yUhmVn6BAb-NcONZILtOVrK8GWlY_RRrrwRjdHVqDUW4Ns8SzflnWIr9lDUtZr/s640/clip_image002.jpg" width="640" /></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Finally, we come to premium brand Jigsaw to show two images, one in context and one in a studio. I think that isolating the clothes in a hyper-real environment does allow viewers to focus on the detailing and the garment itself, but surely the bottom image is more telling of how the clothes will actually fit and interact with the offline world. I can certainly imagine myself wearing the dress in the latter picture, flopping onto the sofa after a large Christmas lunch or after a night on the town. Jigsaw have always produced beautiful fashion photography in the form of a look book, and I cannot wait to see how they progress into moving images in the future.</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwWf6AmBxYX8MwspHywYlhhewLvqi4DeA4w9u7eggrrtlLmX88STO6dlBufMl5cQ_4CaZ2f8LVz9H1nOVGn_bsSlHfCxjhyphenhyphenCk80s9TqhU8NcpNMuWj-_l89VNXlEDvMbT9XlY01O5pxFPT/s1600/clip_image0010.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="345" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwWf6AmBxYX8MwspHywYlhhewLvqi4DeA4w9u7eggrrtlLmX88STO6dlBufMl5cQ_4CaZ2f8LVz9H1nOVGn_bsSlHfCxjhyphenhyphenCk80s9TqhU8NcpNMuWj-_l89VNXlEDvMbT9XlY01O5pxFPT/s400/clip_image0010.jpg" width="400" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTu6028xB3gP2_wdYcSvaGOrCtzXmPORp3meoQTXcQ8r8WSHpI73zZAMS1xnOsBHwJIW45g9UU_W8JjtOb-gjlQhN4tecdTkb3AB-UFuHUhK2ptRdeJIF5TAJwW1JwX6wjxVZ2UpQJZ98C/s1600/clip_image0011.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="221" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTu6028xB3gP2_wdYcSvaGOrCtzXmPORp3meoQTXcQ8r8WSHpI73zZAMS1xnOsBHwJIW45g9UU_W8JjtOb-gjlQhN4tecdTkb3AB-UFuHUhK2ptRdeJIF5TAJwW1JwX6wjxVZ2UpQJZ98C/s400/clip_image0011.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">A final thought I have been having is how sustainable this trend is? Could it be the future that ALL products are styled and presented in animation for us to enjoy? Will the new web designers be fully literate in movie making as well as have flair for more traditional, static design? Comments below please, would love to hear your thoughts!</span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Rachel Ashman, 05 November 2010</span></div>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-16592681008142439902010-11-05T03:56:00.000-07:002010-11-05T04:09:50.806-07:00Continuing to expand<span class="Apple-style-span" style="color: #333333; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 13px; line-height: 16px;"></span><br />
<h1 style="color: black; font-size: 2.615em; font-weight: normal; line-height: 38px; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 7px; text-align: center;"><span class="Apple-style-span" style="color: #333333; font-size: medium;"><span class="Apple-style-span" style="font-size: 16px; line-height: normal;"><b> <div class="MsoNoSpacing"><span lang="EN-US"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;"><u>" New technology will expand the opportunities for online retail in 2010, but e-tailers mustn’t forget the basics "</u></span></span></span><span lang="EN-US"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;"><u><o:p></o:p></u></span></span></span></div><div class="MsoNoSpacing"><span class="Apple-style-span" style="font-size: small;"><br />
</span></div><div class="MsoNoSpacing"><span lang="EN-US"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;">" Online retailers had a busy year in 2009, with a number of major sites launched or relaunched throughout the year, including those from the likes of premium womenswear chain Whistles, Tesco’s clothing site and designer Alexander McQueen. Etail has also got much more sophisticated, with etailers and retailers such as My-Wardrobe and Oasis introducing innovations such as catwalk videos and the first fashion retail iPhone app. So what’s in store for 2010?</span></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9P9TJSXEikj0P9tVK8Hcj-NbR8FgsT2MKFpz3Y7lAtgGDl570qzHj9r18gik_yQg9yyl69vrYw2jabPLGw_ttWZ9j3RClbM8OLH6bKMVZ8lSfyMxwHB9oj2gzaIm0WFxbAenWn0R-1Z01/s1600/iphone_oasis.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9P9TJSXEikj0P9tVK8Hcj-NbR8FgsT2MKFpz3Y7lAtgGDl570qzHj9r18gik_yQg9yyl69vrYw2jabPLGw_ttWZ9j3RClbM8OLH6bKMVZ8lSfyMxwHB9oj2gzaIm0WFxbAenWn0R-1Z01/s400/iphone_oasis.jpg" width="277" /></a></div><span lang="EN-US"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;"><br />
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</span></div><div class="MsoNoSpacing"><span lang="EN-US"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;">The majority of commentators agree that 2010 will be tough in general for the fashion sector. <b>But for online, many see the year as more positive. </b></span></span></span><span class="Apple-style-span" style="font-weight: normal;"><b></b></span><br />
<b><div class="MsoNoSpacing" style="display: inline !important;"><div style="display: inline !important;"><span lang="EN-US"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;">Continued growth Rosie Atallah, marketing manager at ecommerce solutions provider Docdata points out that with some of the major fashion retailers such as H&M and Zara finally announcing plans to launch transactional sites in the UK, “<b>the feeling is that next year will continue to see online fashion sales growth recover quicker than their bricks-and-mortar counterparts due to etailer’s ability to adapt effectively to changing consumer demands, along with restored shopper confidence”.</b></span></span></span></div></div></b></div><div class="MsoNoSpacing"><span class="Apple-style-span" style="font-size: small;"><br />
</span></div><div class="MsoNoSpacing"><span lang="EN-US"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;">The impact of using social media in marketing strategies was a big talking point in 2009, and looks set to develop further in 2010. Nadia Castellani, ecommerce manager at value retailer Select, says: “<b>Social networking will be an important marketing tool for us in 2010 to engage and connect with our customers.”</b><o:p></o:p></span></span></span><br />
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</span></span></span></div><div class="MsoNoSpacing"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggPz704Lb_g6CAtRpIdT2CZp6v4G1ON_k87td7fpnxLWAoMS4KpXKfpzbueOiPz7Cjhe9TBDH203e6IBExw5S9PzicFeC8txqA3MKf9ZlkXBENNQxeORTvyS-YWVIm2uJVQY6-zmXqChh1/s1600/Screen+shot+2010-11-05+at+10.53.50.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggPz704Lb_g6CAtRpIdT2CZp6v4G1ON_k87td7fpnxLWAoMS4KpXKfpzbueOiPz7Cjhe9TBDH203e6IBExw5S9PzicFeC8txqA3MKf9ZlkXBENNQxeORTvyS-YWVIm2uJVQY6-zmXqChh1/s400/Screen+shot+2010-11-05+at+10.53.50.png" width="400" /></a></div><span class="Apple-style-span" style="font-size: small;"><br />
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</span></div><div class="MsoNoSpacing"><span lang="EN-US"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;">Both Facebook and Twitter are now regularly used by fashion retailers and are a great way to interact with customers, but traditional marketing tools can still be beneficial. <o:p></o:p></span></span></span></div><div class="MsoNoSpacing"><span class="Apple-style-span" style="font-size: small;"><br />
</span></div><div class="MsoNoSpacing"><span lang="EN-US"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;">2010 also looks set to be the year when imagery and rich content make an even greater impact across the etail arena. Fashion retailers are looking to stand out in what has fast become an extremely busy and competitive market. Sarah Curran, founder of pure-play etailer My-Wardrobe, agrees: “<b>Video content and live streaming are likely to have an even bigger focus in 2010. Last season, Burberry and Twenty8Twelve streamed their catwalk shows live online and provided bloggers with their own dedicated areas to file their reports.”</b><o:p></o:p></span></span></span></div><div class="MsoNoSpacing"><span class="Apple-style-span" style="font-size: small;"><br />
</span></div><div class="MsoNoSpacing"><span lang="EN-US"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;"><u>Basic instinct</u><o:p></o:p></span></span></span></div><div class="MsoNoSpacing"><span class="Apple-style-span" style="font-size: small;"><br />
</span></div><div class="MsoNoSpacing"><span lang="EN-US"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;">However, Kristine Kirby, home shopping director at lifestyle chain Fat Face, points out that it’s still about<b> getting the basics right. </b>She says UK customers are becoming more demanding where service is concerned, and advises retailers to keep this as their priority and work to enhance their customer service. “Improved or enhanced shipping offerings, tracking of parcels, more free returns, call centre support, customer reviews - anything that improves the information available to the customer and makes it easier for them to receive product and return it.”<o:p></o:p></span></span></span></div><div class="MsoNoSpacing"><span lang="EN-US"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;">So whether it’s style, service or innovation, 2010 looks certain to be another exciting and innovative year for etail. "<o:p></o:p></span></span></span><br />
<div style="text-align: left;"><span lang="EN-US"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></span></span></div></div><div class="MsoNoSpacing"><div style="text-align: left;"><span lang="EN-US"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;"><b>Stocker, 2010</b>.</span></span></span></div></div><div class="MsoNoSpacing"><div style="text-align: left;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></div></div><div class="MsoNoSpacing"><div style="text-align: left;"><span lang="EN-US" style="color: #878787;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: small;">Stocker, K (2010) Drapers (Online) 'Web will extend its reach', 9 January 2010 available at http://www.drapersonline.com/ecommerce/webwatch/web-will-extend-its-reach/5009377.article</span></span></span></div></div></b></span></span></h1>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-47174078291318577382010-11-04T04:15:00.000-07:002010-11-05T16:03:07.277-07:00Pull and Bear - Definitely getting it right.<span style="font-family: Georgia, 'Times New Roman', serif;">You may not have heard of the Inditex brand, Pull and Bear. Inditex's most famous and popular brand, Zara, has found great success in the UK with their fast fashion offerings and gorgeous womens wear. Recently, Inditex decided to open another of their acclaimed stores, Pull and Bear in the centre of London on Oxford Street ( opposite House of Fraser and John Lewis in case you were wondering). It is one of four UK stores, and by the looks of things, is setting its mark on the English high street. I visit Pull and Bear every time I nip to London, and it never fails to satisfy; I always leave holding one of their cute little bags. Hopefully Inditex will open a Pull and Bear in Manchester centre very soon, but until that time, we have their fantastic web site to lust over, and it really is something to shout about. </span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">Web 2.0, eat your heart out...</span><br />
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<span style="font-family: Georgia;"><strong>The Pull and Bear website...</strong></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi881O-Tq0mIsYiF7e_NDZqflenQ6386AyXnh04WZeTaoUUk4O3nKYD5zSgFMdycMqEHTIDS7XHmwZisgN2ZpsSipQl6-NzvJmR_HnBKKDsCdvdLC7do5iZjZOqMMHDsKGUx6wb-MO19HZJ/s1600/Image3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="336" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi881O-Tq0mIsYiF7e_NDZqflenQ6386AyXnh04WZeTaoUUk4O3nKYD5zSgFMdycMqEHTIDS7XHmwZisgN2ZpsSipQl6-NzvJmR_HnBKKDsCdvdLC7do5iZjZOqMMHDsKGUx6wb-MO19HZJ/s640/Image3.jpg" width="640" /></a></div><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">Feast your eyes on this piece of beautiful design. Navigation buttons run along the top of the page, (Collections, Events, Blogs, Follow Us, Stores, Customer Service, Company) large image links run along the bottom of the site, all in black and white until a mouse is ran over the image, and the image becomes colour. And along the centre is a banner of photography, beautifully styled, and basking in the christmas aesthetic. When one clicks on any of the images, it is automatically zoomed, in order for the user to view further close up details... the only downside, this does not allow purchase. The site is not yet transactional, but a brand building, brand awarness portal. The site instructs the user that the clothes are 'distributed exclusively' through their stores and that online sales are not available. </span><br />
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<strong>Blogs to blog about...</strong><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS4K0mQUMAMFH62fJbjdJXt35_m0LD4urdDTD9vJwUEJVm5XRkOXYli5jJqt1WuHtvzO6KlYJiGUa2LdUHdo4vC0wEoTxxgAulhkSJCh0XLmKHWVXFeWOHdZBfqxGrrvqFcSxZh_RbRq7X/s1600/Image4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="521" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS4K0mQUMAMFH62fJbjdJXt35_m0LD4urdDTD9vJwUEJVm5XRkOXYli5jJqt1WuHtvzO6KlYJiGUa2LdUHdo4vC0wEoTxxgAulhkSJCh0XLmKHWVXFeWOHdZBfqxGrrvqFcSxZh_RbRq7X/s640/Image4.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></div><div align="left" class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Then we have the extra features - Blogs, the Pull and Bear Diary, and below, 'Pull the Metal' a collaboration blog between Metal Magazine and Pull and Bear. It really looks like they have gone beyond their means to create something truly unique and original for their loyal consumers. I LOVE IT. </span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggl5Nejtup6p1GMLBRgyW9hlVsOmuTseIm_kWXxJo9XCowtphYtKrKQblviedDBm8b3zO31Yjw9jHrklDbkX6iHVBbBGGD4eWN0WdgCswG3_jTypkpMqohJqH-p2p_p4P7vJu40QNuWgVK/s1600/Image5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="387" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggl5Nejtup6p1GMLBRgyW9hlVsOmuTseIm_kWXxJo9XCowtphYtKrKQblviedDBm8b3zO31Yjw9jHrklDbkX6iHVBbBGGD4eWN0WdgCswG3_jTypkpMqohJqH-p2p_p4P7vJu40QNuWgVK/s640/Image5.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">Although the site cannot be used to purchase, they still go out of their way to show you as many products as possible with a little bit of info on their pricing. The pictures are beautiful and have obviously taken tender loving care and time to edit. You can filter between countries, gender, and then product category. For a different twist, instead of laying out all of the clothes one by one, only one image is shown, large, and after 2 seconds, fades into another new product. This may be a problem for some websites, yet as this site is non-transactional, the user is not in the same rush as the purchasing consumer. They want to wait and bask in the calming movements and beautiful products. This site almost insists that you sit, wait, discover and enjoy.</div><div class="separator" style="clear: both; text-align: center;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtcqi7TACDVfnBbCR1v002_cNduenz9AjEoqqMS1xMNV6XhC067Rv5hZMBvOr9lAssYRd58oaZflX3bfkUlJvdcCOfWKFB57wRvs8Lzr2bHvUPvXsVFSSkqbocxPihSYNiQxySvTX1NtHf/s1600/Image6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="329" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtcqi7TACDVfnBbCR1v002_cNduenz9AjEoqqMS1xMNV6XhC067Rv5hZMBvOr9lAssYRd58oaZflX3bfkUlJvdcCOfWKFB57wRvs8Lzr2bHvUPvXsVFSSkqbocxPihSYNiQxySvTX1NtHf/s640/Image6.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">If that wasnt enough, and if I wasnt already super excited for christmas, the home page of the website runs a brand video, where Pull and Bear brand ambassadors aka, beautiful people, set up a Pull and Bear store in what looks like a Canadian paradise somewhere out in the open. They are all dressed in the best of the best from the Pull and Bear Winter seasons collection and really make the user excited about the clothes. Its inspirational, aspirational and I want to run to the store with my credit card straight away. But dont take my word for it, visit the site yourself and watch the video, its really fantastic. </div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.pullbear.com/#/cozyshop/">http://www.pullbear.com/#/cozyshop/</a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMbrzsSvRqMA0E28tDJ31O4IPgi0IIWfbz_CXy-bMeFmpB4WC0y3kt4XRfIkGmCPuIkb8-XOpb2SqiQ1gkZjEwm3yfBvRYFRkI6buL0C_hcCLmde6jYHnpqFEyE91DyZ0MP4Fuc4W6vcuL/s1600/Image7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="331" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMbrzsSvRqMA0E28tDJ31O4IPgi0IIWfbz_CXy-bMeFmpB4WC0y3kt4XRfIkGmCPuIkb8-XOpb2SqiQ1gkZjEwm3yfBvRYFRkI6buL0C_hcCLmde6jYHnpqFEyE91DyZ0MP4Fuc4W6vcuL/s640/Image7.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;">The events section of the site, listed next to collections and blogs, shows the user past events for the brand. But they are so beautifully presented, with videos, images and text, I feel like I have missed out on the event of the year. The attention to detail and consumer experience on this site is really extraordinary. I do not expect an event video, photos or extra information layed out in a blog style, but my oh my do I love how they have taken the time to show me everything about the event right down to the DJ's. </div><div class="separator" style="clear: both; text-align: center;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNddI1-unZty-aKUq0Iq3XE6y-5gByhyihzy-m5lGPy_b2B6-hT-a7lC6gWniktcc2gaTBlWfDk1kYw3kVATAkXAMKEmrx69-W-NESQPlzldARYXXnI64e6Y-hSfH-SFx9lQla2lR9OQBf/s1600/Image8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="332" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNddI1-unZty-aKUq0Iq3XE6y-5gByhyihzy-m5lGPy_b2B6-hT-a7lC6gWniktcc2gaTBlWfDk1kYw3kVATAkXAMKEmrx69-W-NESQPlzldARYXXnI64e6Y-hSfH-SFx9lQla2lR9OQBf/s640/Image8.jpg" width="640" /></a></div><br />
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This part of the website I absolutely adored. It is listed under 'collections' and the 'latest shopping.' Never have I seen so much detail placed into the product viewing. The long tabs labelled by numbers open out when clicked, and display 6 images, yet as in the example below, some of the images have been illustrated in a fun and abstract manner. When one clicks on any of the images, the image turns to colour and zooms towards the user in a slanted, awkward camera movement, that on my first viewing, made me gasp with utter delight. You need to check it out to understand what I mean. There are no boring straight angle zooms on this website. So much effort has been placed into this site, I am surprised they are not everyones favourite brand. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl_3hoMdabbLKRpvpdZA8DxDvemFTkgru1JwGTB5wUvHDIirGP-5a8TZCEWoCNpLieM0zbz8pbpY6DlJoP3FXCBHLGYYuW0fnsedmX89K-g7yfN62N5_5mHkfbu2dh1Zv0CDBMXahI63T6/s1600/Image10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="334" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl_3hoMdabbLKRpvpdZA8DxDvemFTkgru1JwGTB5wUvHDIirGP-5a8TZCEWoCNpLieM0zbz8pbpY6DlJoP3FXCBHLGYYuW0fnsedmX89K-g7yfN62N5_5mHkfbu2dh1Zv0CDBMXahI63T6/s640/Image10.jpg" width="640" /></a></div><br />
And finally, another section that I really loved: the weekly looks. Styled for the user, collections placed perfectly together, mixed between mens and womens, and with a scroll bar movement across the centre, again one cant help be inspired by the clothing.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7_638_9sichzBUYJgJ8j0AWgc-5E8oWaBf8RumcgHwh0dOXRa1kuAR-XbDnIkNBSAMQQSQ-oNQHx0iM5C7i2o4tSOsI6NOlAoG-Boa0SuMQNFyae3gHyEQ0x2QX1T-xHR8-EzsinJO0mG/s1600/Image11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="334" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7_638_9sichzBUYJgJ8j0AWgc-5E8oWaBf8RumcgHwh0dOXRa1kuAR-XbDnIkNBSAMQQSQ-oNQHx0iM5C7i2o4tSOsI6NOlAoG-Boa0SuMQNFyae3gHyEQ0x2QX1T-xHR8-EzsinJO0mG/s640/Image11.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;">Excellent website design: check. Fantastic inspirational imagery and videos: check. Superb consumer experience: check. Pull and Bear your new favourite store? : hell yes check!! </div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Victoria Magrath, 04 November 2010</div>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-77872949839940049382010-11-04T03:22:00.000-07:002010-11-04T03:23:46.036-07:00Intergalactic Planetary, Planetary Intergalactic. Another dimension" Want to play?<br />
<div style="clear: right;"></div><ul><li>Mintel’s <i xmlns="http://www.w3.org/1999/xhtml">iPhone Generation – UK, November 2009 </i>report shows that over a third of consumers aged 16-24 are classified as Early Adopters of technology, compared to 12% of the total population, and a quarter of this age contingent can be categorised as Techno-Junkies (ie being fully engaged with, and enthusiastic about new technology). Consequently, the pattern of media consumption in consumers aged 16-24 is largely dictated by the pace of technological innovation itself, in addition to the falling costs of these advances. </li>
<li>Digital technology in particular has played a pivotal role in revolutionising the way in which media are consumed, with dramatic changes to quality and delivery opening the way to a new generation of experiences, devices and applications designed to inform, but more importantly entertain.</li>
<li>Unafraid of change and eager to push the boundaries, young consumers are more likely than any other age group to adopt and adapt to lifestyle changes that new media bring. With ‘play’ being a core demand in the leisure lifestyles of ‘screenagers’ and young adults, digital development has become the playground of the 16-24-year-old consumer. "</li>
</ul>Mintel (2010) Mintel Reports (Online) Youth Media Consumption Habits - UK - October 2010, 'Want to play' accessed 04/11/2010.<br />
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available at <a href="http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=503586/display/id=551500?select_section=551501">http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=503586/display/id=551500?select_section=551501</a>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-81234902889055259482010-11-04T03:12:00.000-07:002010-11-04T03:14:54.169-07:00Looks like John Lewis is following suit, but web apps before native apps seems to be the consensus<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt00PvhcmhV2T9fXvOAmwkfYEIT8b0KKWC6Ap54_wOb9KZ0jQjir1PtsM05Nba7NeoiMxv_mCN5L9CpFSuz2OTi-miEYnbERTiTSQ1bn1MFmpnq10ZImlila5UwmUY5NDj_HyIFes-pkIf/s1600/john+lewis+app.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt00PvhcmhV2T9fXvOAmwkfYEIT8b0KKWC6Ap54_wOb9KZ0jQjir1PtsM05Nba7NeoiMxv_mCN5L9CpFSuz2OTi-miEYnbERTiTSQ1bn1MFmpnq10ZImlila5UwmUY5NDj_HyIFes-pkIf/s320/john+lewis+app.jpg" width="213" /></a></div>"John Lewis has announced it will launch a fully transactional mobile-optimised version of its web site next week. The department store retailer also plans to launch a mobile app early next year with the aim of integrating mobile into its online operations. The new mobile site will feature a store-locator and allow shoppers to buy from the full range of products on johnlewis.com from any internet-enabled mobile device. <br />
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Jonathon Brown, head of online selling at John Lewis said: “Our customers’ appetite for mobile commerce has grown enormously and our focus has been on developing a site with a seamless experience. Mobile is a vital part of our vision to become the leading multi-channel retailer in the UK, so watch this space for future developments.”<br />
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The mobile site was developed in house and in partnership with third party Usablenet. "<br />
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<span style="font-family: Georgia, "Times New Roman", serif;"><span style="color: #444444; font-size: x-small;">IMRG (2010) John Lewis moves into mobile commerce, <span style="color: #666666;">5 October 2010, Interactive Media In Retail Group (IMRG) London,</span> available at </span></span><a href="https://www.imrg.org/8025741F0065E9B8/(httpNews)/F1DE670A3DD85B11802577B3003AE382?OpenDocument"><span style="color: #444444; font-family: Georgia, "Times New Roman", serif; font-size: x-small;">https://www.imrg.org/8025741F0065E9B8/(httpNews)/F1DE670A3DD85B11802577B3003AE382?OpenDocument</span></a><span style="color: #444444; font-family: Georgia, "Times New Roman", serif; font-size: x-small;">, accessed 04/11/2010</span><br />
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<br />
<span style="color: #444444; font-family: Georgia; font-size: x-small;">Check this out for more info :</span><br />
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<a href="http://econsultancy.com/uk/blog/6705-john-lewis-launches-mobile-commerce-site">http://econsultancy.com/uk/blog/6705-john-lewis-launches-mobile-commerce-site</a>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-78398873666613662782010-11-04T03:08:00.000-07:002010-11-04T03:08:06.695-07:00Asos moves into m-commerce<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzEBXEmLtEB4e8k1h7VwQnPyAZCYCxa8AzdQEV331T3dNOR6bpBlS4bnNWAadJfbopGakdZbSy2V3iBZs60BqfrP27KBvtUFwX8FLvWcoiBovuTd2oVDbenkIHoYlQiNBmdA6kF1bdk60C/s1600/Mobile-Site-Graphic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzEBXEmLtEB4e8k1h7VwQnPyAZCYCxa8AzdQEV331T3dNOR6bpBlS4bnNWAadJfbopGakdZbSy2V3iBZs60BqfrP27KBvtUFwX8FLvWcoiBovuTd2oVDbenkIHoYlQiNBmdA6kF1bdk60C/s320/Mobile-Site-Graphic.jpg" width="249" /></a></div><br />
"Asos has launched a mobile optimised web site allowing customers to browse and shop across categories including womenswear, menswear, lingerie and accessories. The site is accessible via all mobile devices including Android, Blackberry, Symbian and the iPhone. <br />
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The online retailer revealed that 24,000 orders have been placed through mobile phones on its main web site over the last six months. Asos attracts 175,000 visits via mobile devices every week. <br />
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Asos ecommerce director at James Hart said: “I’m delighted to bring a much-improved shopping experience to our customers coming to ASOS from their mobile phones. And this is just the start of a very exciting journey to offer them their ASOS, their way.”<br />
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The e-retailer also announced sales surged 47% in three months to 30 September. Total sales rose to £69.7 million with UK sales rising 21% to £43.6 million, while international sales soared 128% to £26 million. Asos said overseas sales are now highest within the EU, where shoppers spent 71% more, however, the fastest growth was seen in the United States, where sales rose 293%.<br />
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Nick Robertson, chief executive, said: “I am pleased to report continued strong sales growth, both in the UK and internationally. Our US web site launched in September and we expect to be live with both our French and German websites by the end of October 2010. With retail gross margin ahead of prior year and costs tightly managed, we expect our full year results to be in line with market expectations.” "<br />
IMRG 2010, <span style="color: #666666;">15 October 2010</span> - available at : <a href="https://www.imrg.org/8025741F0065E9B8/(httpNews)/2F8EE94224FFB206802577BD003CDA02?OpenDocument">https://www.imrg.org/8025741F0065E9B8/(httpNews)/2F8EE94224FFB206802577BD003CDA02?OpenDocument</a>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-23624428011529243742010-10-25T08:00:00.000-07:002010-10-25T08:00:36.560-07:00Web 1 to the future...<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAuD4NMpgP7UiUfg-OhdgE2Zo1s71Jnw7B16Y_vYt2BwNFzL5GZtyY_4oCx4YEgS1ZixMYn4qHyrdwKcHjNv-Eh-YP3R29N8WJVcndqq58t2E_jCLCiAf_0_R1SZeCSvVRn1Zs3HDWbb1K/s1600/chaffey.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="432" nx="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAuD4NMpgP7UiUfg-OhdgE2Zo1s71Jnw7B16Y_vYt2BwNFzL5GZtyY_4oCx4YEgS1ZixMYn4qHyrdwKcHjNv-Eh-YP3R29N8WJVcndqq58t2E_jCLCiAf_0_R1SZeCSvVRn1Zs3HDWbb1K/s640/chaffey.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"></td></tr>
</tbody></table>Chaffey et al., (2009) Internet Marketing, Prentice Hall. (Page 14)Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-64379141478791687802010-10-25T02:18:00.000-07:002010-10-25T02:18:18.428-07:00The Pure-Play Hub! Net-A-Porter's new head office.<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/9OCjfxAHpbw?fs=1&hl=en_GB&color1=0xcc2550&color2=0xe87a9f"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/9OCjfxAHpbw?fs=1&hl=en_GB&color1=0xcc2550&color2=0xe87a9f" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-44938360601838704412010-10-25T02:10:00.001-07:002010-10-25T02:10:41.259-07:00ASOS at London Fashion Week<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/Lf7wqf-HUd0?fs=1&hl=en_GB&color1=0x402061&color2=0x9461ca"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Lf7wqf-HUd0?fs=1&hl=en_GB&color1=0x402061&color2=0x9461ca" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-14980357497492896102010-10-24T08:12:00.000-07:002010-10-24T08:12:40.799-07:00Time to define<span style="color: black;">" </span><span style="font-family: Georgia, "Times New Roman", serif;">Online</span> <span style="color: black; font-family: Georgia, "Times New Roman", serif;">retailers can come from all the normally accepted retail categories used by the Office for National Statistics. </span><br />
<span style="color: black;"><br />
</span><br />
<span style="font-family: Georgia, "Times New Roman", serif;"><span style="color: black;"><b xmlns="http://www.w3.org/1999/xhtml"><span style="color: #f1c232;">Pure play retailers</span> </b>– are those that only trade online. </span></span><span style="color: black; font-family: Georgia, "Times New Roman", serif;"> Examples are Amazon,</span><span style="color: black; font-family: Georgia, "Times New Roman", serif;"> </span><span style="color: black; font-family: Georgia, "Times New Roman", serif;">Ocado</span><span style="color: black; font-family: Georgia, "Times New Roman", serif;"> and Play.com. They are classified under mail order by the </span><span style="color: black; font-family: Georgia, "Times New Roman", serif;">ONS.</span><span style="color: black; font-family: Georgia, "Times New Roman", serif;"> ASOS and Net-A-Porter for us fashionistas! </span><br />
<span style="color: black;"><br />
</span><br />
<span style="font-family: Georgia, "Times New Roman", serif;"><span style="color: black;"><b xmlns="http://www.w3.org/1999/xhtml"><span style="color: #cc0000;">Multi-channel retailers</span> </b>are those that trade both </span></span><span style="color: black; font-family: Georgia, "Times New Roman", serif;">online</span><span style="color: black; font-family: Georgia, "Times New Roman", serif;"> and through stores and/or catalogues as well.</span><br />
<span style="color: black; font-family: Georgia, "Times New Roman", serif;">But the classification of multi-channel retailers is more complicated:</span><br />
<ul><li><span style="color: black; font-family: Georgia, "Times New Roman", serif;">Catalogue retailers that take orders </span><span style="color: black; font-family: Georgia, "Times New Roman", serif;">online</span><span style="color: black; font-family: Georgia, "Times New Roman", serif;"> continue to be classified under mail order. An example is AVON, primarily a door to door catalogue retailer that has moved to online sales recently. </span></li>
<li><span style="color: black; font-family: Georgia, "Times New Roman", serif;">Store based retailers that generate less than half of their sales </span><span style="color: black; font-family: Georgia, "Times New Roman", serif;">online</span><span style="color: black; font-family: Georgia, "Times New Roman", serif;"> (and for most the proportion is under 5%) are classified in their usual sector along with all their </span><span style="color: black; font-family: Georgia, "Times New Roman", serif;">online</span><span style="color: black; font-family: Georgia, "Times New Roman", serif;"> sales. So all </span><span style="color: black; font-family: Georgia, "Times New Roman", serif;">Tesco’s</span><span style="color: black; font-family: Georgia, "Times New Roman", serif;"> sales, whether </span><span style="color: black; font-family: Georgia, "Times New Roman", serif;">online</span><span style="color: black; font-family: Georgia, "Times New Roman", serif;"> or through stores, are classified under food retailers.</span></li>
</ul><span style="font-family: Georgia, "Times New Roman", serif;"><span style="color: black;"><span style="color: #741b47;"><b xmlns="http://www.w3.org/1999/xhtml">Offshore retailers</b>.</span> </span></span><span style="color: black; font-family: Georgia, "Times New Roman", serif;">Online</span><span style="color: black; font-family: Georgia, "Times New Roman", serif;"> retailers who are based outside the UK, but who sell to customers in the UK, are not monitored by the </span><span style="color: black; font-family: Georgia, "Times New Roman", serif;">ONS</span><span style="color: black; font-family: Georgia, "Times New Roman", serif;">. Our analysis has to add these back. They include major businesses, such as </span><span style="color: black; font-family: Georgia, "Times New Roman", serif;">Amazon</span><span style="color: black; font-family: Georgia, "Times New Roman", serif;"> eBay and play.com "</span><br />
<span style="color: black;"><br />
</span><br />
<span style="color: black;"><span style="font-family: Georgia;">Source: <span style="color: #6fa8dc;">Mintel, 2010 - </span></span></span><span style="font-family: Times New Roman;"><span style="color: #6fa8dc; font-size: small;">E-Commerce - UK - February 2010</span></span><br />
<span style="font-family: Times New Roman;"><span style="color: black; font-size: small;"><a href="http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=479843/display/id=529566/display/id=479843&anchor=atom1/display/id=508747#hit1">http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=479843/display/id=529566/display/id=479843&anchor=atom1/display/id=508747#hit1</a></span></span>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-88248573703449387472010-10-24T07:50:00.000-07:002010-10-24T07:50:08.842-07:00Online sales up 22% in May<div class="news_body"><span style="font-family: Georgia, "Times New Roman", serif;">Total </span><a class="hit_word" href="" id="hit2" name="hit2" xmlns:exsl="http://exslt.org/common"><span style="font-family: Georgia, "Times New Roman", serif;">online</span></a><span style="font-family: Georgia, "Times New Roman", serif;"> sales climbed 22% in May 2010 to £4.5 billion, or an average of £73 per person, according to the IMRG Capgemini e-Retail Sales Index.</span></div><div class="news_body"><br />
</div><div class="news_body"><strong><span style="font-family: Georgia, "Times New Roman", serif;">Multichannel retailers saw </span></strong><a class="hit_word" href="" id="hit3" name="hit3" xmlns:exsl="http://exslt.org/common"><strong><span style="font-family: Georgia, "Times New Roman", serif;">online</span></strong></a><strong><span style="font-family: Georgia, "Times New Roman", serif;"> sales improve 30% .</span></strong></div><ul><li><span style="font-family: Georgia, "Times New Roman", serif;">Sales of clothes </span><a class="hit_word" href="" id="hit" name="hit" xmlns:exsl="http://exslt.org/common"><span style="font-family: Georgia, "Times New Roman", serif;">online</span></a><span style="font-family: Georgia, "Times New Roman", serif;"> surged 32% in May aided by a boost in sportswear attributed to the World Cup.</span></li>
</ul><span style="font-family: Georgia;">Source: Mintel, 2010 </span><br />
<a href="http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=479843/display/id=529566">http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=479843/display/id=529566</a>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-26040446398020120032010-10-15T06:48:00.000-07:002010-10-15T07:01:05.143-07:00Mintel - "Store-based retailers need a multichannel presence"<div style="text-align: center;"><div style="text-align: left;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse; font-weight: bold;"><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Almost three quarters use at least one form of home shopping</span></span></span></span></div></div><div style="text-align: center;"><div style="text-align: left;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse;"><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">The finding that three quarters of adults use at least one home shopping channel</span></span></span><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> to select </span></span></span></span></div></div><div class="subsection" id="subsection_4" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse; float: left; text-align: left; width: 725px;"><div style="margin-bottom: 1em; margin-top: 0px;"><div style="text-align: center;"><div style="text-align: left;"><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">or order goods stresses </span></span></span><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">the importance of understanding how shoppers use channels </span></span></span><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> in </span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">conjunction with each other. With such high usage penetration levels, no retailer can afford </span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">to ignore the home shopping option.</span></span></span></div></div><div style="text-align: center;"><div style="text-align: left;"><span class="Apple-style-span" style="font-weight: bold;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span></span> </span></div></div><div style="text-align: center;"><div style="text-align: left;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="background-color: #fce5cd;"></span></span></span><span class="Apple-style-span" style="font-weight: bold;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Use of catalogues features prominently</span></span></span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Eight in ten home shoppers make reference to a printed catalogue in the process of selecting </span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;"></span><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">and buying goods, </span></span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">making catalogues an essential component of the multichannel offer. Further</span></span><br />
<span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></span><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">analysis of this finding breaks down </span></span><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">the way in which shoppers use each channel </span></span></span><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">and is shown</span></span></span><br />
<span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">in the next section of the report.</span></div></div></div></div><div class="subsection" id="subsection_5" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse; float: left; text-align: left; width: 725px;"><div style="margin-bottom: 1em; margin-top: 0px;"><div style="text-align: center;"><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">Nearly six in ten home shoppers use online either to select or to order goods selected through </span></div></div><div style="text-align: center;"><div style="text-align: left;"><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">another channel</span></span></span><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">. </span></span></span><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Catalogues continue to retain relevance but online is clearly gaining usage </span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">and attractiveness, largely due to increased access to faster connection speeds that make it </span></span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">easier to use online.</span></span></span><br />
<br />
<span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"></span></span></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-weight: bold;">TV also gaining ground</span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-weight: bold;"></span><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Data also confirm the extent of reach of TV shopping among home shoppers. Although TV shopping has the lowest penetration of the three home shopping channels, more widespread access to </span><br />
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">digital TV through the Freeview terrestrial platform is significantly altering usage patterns.</span></div></div></div></div><div class="subsection" id="subsection_7" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse; float: left; font-family: Arial, Helvetica, sans-serif; font-size: 13px; text-align: left; width: 725px;"><div style="margin-bottom: 1em; margin-top: 0px;"><div style="text-align: center;"><div style="text-align: left;"><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Mintel (2007) '</span></span></span><span class="Apple-style-span" style="background-color: #fce5cd;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Multi-channel Retailing - UK - October 2007', accessed 15/10/2010. </span></span></span></div></div></div></div>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-87625701574166136302010-10-15T06:38:00.000-07:002010-10-15T06:39:27.941-07:00Pop Up Store Phenomenon<div style="text-align: center;"><object height="385" width="480"><param name="movie" value="http://www.youtube.com/v/ntmV6ka7fvs?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ntmV6ka7fvs?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></div>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-9289422353004451702010-10-15T05:57:00.000-07:002010-10-15T06:21:14.113-07:00App EraELLA ALEXANDER 16 September 2010 - Vogue Online<br />
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http://www.vogue.co.uk/news/daily/100916-vogue-launches-ipad-app.aspx<br />
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<div style="font: normal normal normal 12px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhET0mJxvy9zFXACiUyUdVz5hVl6cYIOEOFDjZCGISRVN3FCSUvBocyeDt3hIgaEx0Uc2gWIkI5ngxAo5JgsKKSMTdkGGLN8_X7Roe7OetZEMJHpBHAP6qPOPL4R_QtXuL6dQ4LN-qDZwAn/s1600/voguecoveroct10_ccole_demarchelier_b_320x480_1-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhET0mJxvy9zFXACiUyUdVz5hVl6cYIOEOFDjZCGISRVN3FCSUvBocyeDt3hIgaEx0Uc2gWIkI5ngxAo5JgsKKSMTdkGGLN8_X7Roe7OetZEMJHpBHAP6qPOPL4R_QtXuL6dQ4LN-qDZwAn/s400/voguecoveroct10_ccole_demarchelier_b_320x480_1-1.jpg" width="266" /></a></div><br />
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"VOGUE is launching an iPad app - the December issue will be available on iTunes from November. Vogue's editor Alexandra Shulman and creative director Robin Derrick are currently working with Spring Studios and Six Creative to re-imagine the fashion bible for a iPad format.<br />
"To date, digital media consumption has been biased towards a 'lean forward', information-gathering experience," says Albert Read, general manager for Condé Nast. "The arrival of the iPad marks a significant shift for digital towards the 'lean back' environment - at home, on the sofa, and on the move. We have arrived at a point where magazine publishers have before them what they have long dreamt of - an opportunity to transfer the magazine qualities of deep immersion, high resolution images, long form journalism and storytelling to a digital format. Meanwhile, the distribution challenges evaporate and we can reach out to new audiences all over the world."<br />
WIRED, another member of the Condé Nast stable, is also introducing an iPad app, while there are also plans to launch iPhone apps for Brides and GQ, due for release at the end of the year. <br />
<br />
"The principal pillars to our strategy are integration, investment, innovation and insider intelligence, with editorial excellence as the foundation stone of our planning," says Nicholas Coleridge, managing director of Condé Nast. "We were at the vanguard of publishing online and have more than 15 years experience in the digital space - it's an area we have consistently invested in, in terms of technology and talent." "Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com0tag:blogger.com,1999:blog-8178715535650433389.post-69037407490212578442010-10-15T04:17:00.000-07:002010-11-05T04:55:53.838-07:00The Online Market Place<b><div style="text-align: left;"><span class="Apple-style-span" style="font-weight: normal;"><b></b></span><br />
<b><div style="display: inline !important; text-align: left;"><div style="display: inline !important;"><span class="Apple-style-span" style="font-weight: normal;"><b><u><span class="Apple-style-span" style="color: #741b47;"><span class="Apple-style-span" style="font-size: small;">Multi Channel Retailing - A few ideas</span></span></u></b></span></div></div></b></div></b><br />
<div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">'Consumers who make purchases using different distribution channels are referred to as multi-channel shoppers.' (Johnson et al., 2006) </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><br />
</span> </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">When a retailer uses multiple channels by which to distribute their products and services, they become a 'Multi-channel' retailer. </span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"><br />
</span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;">Channels can include:</span></span></div><div><ul><li style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><b>Physical Store - Topshop Store</b></span></li>
</ul><div class="separator" style="clear: both; text-align: center;"></div><div style="margin-left: 1em; margin-right: 1em;"><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVIA5hCEVjTTKCSsemGDptVCD31qDD3LaYBorzK2lJWHKdBvJgjqhGIEFMw1PrPpR8Uwmi4FSPXHRju3cDSqEvFD0cHhBUZYsIjEn2_RvSswRgL8VukHAyF1mklk3mBlYSpT_B9q0FKSoB/s1600/topshop-new-york-store-4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVIA5hCEVjTTKCSsemGDptVCD31qDD3LaYBorzK2lJWHKdBvJgjqhGIEFMw1PrPpR8Uwmi4FSPXHRju3cDSqEvFD0cHhBUZYsIjEn2_RvSswRgL8VukHAyF1mklk3mBlYSpT_B9q0FKSoB/s400/topshop-new-york-store-4.jpg" width="400" /></a></div></div></div><div style="font: normal normal normal 12px/normal Helvetica; margin-left: 1em; margin-right: 1em; margin-top: 0px;"></div><ul><li style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><b></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><b>Mobile - e.g Topshop App</b></span></li>
</ul></div><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"><div style="text-align: left;"><b><span class="Apple-style-span" style="font-family: Arial; font-size: medium; font-weight: normal;"></span></b></div><div style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"></div><div style="margin-left: 1em; margin-right: 1em;"><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaF_H2SFirG8XZcNosRrcwx-ooXLqbYG9W-jaGVRcUqVHR4xS5On5Prhk8MLES8ZpCLjVWzYcGpnBGcRHutYC2Om4jo2LOlr23gEhws9o5t3Nec8-FY4HhrvqcbOTnD3sapCEoT6GlXhMd/s1600/mzl.tlkoqabj.320x480-75.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaF_H2SFirG8XZcNosRrcwx-ooXLqbYG9W-jaGVRcUqVHR4xS5On5Prhk8MLES8ZpCLjVWzYcGpnBGcRHutYC2Om4jo2LOlr23gEhws9o5t3Nec8-FY4HhrvqcbOTnD3sapCEoT6GlXhMd/s400/mzl.tlkoqabj.320x480-75.jpg" width="277" /></a></div></div></div></div><ul style="font-family: Arial; font-size: medium;"><li style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><b>Internet - e.g Topshop Website</b></span></li>
</ul><div style="text-align: left;"><b><span class="Apple-style-span" style="font-family: Arial; font-size: medium; font-weight: normal;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">As Internet use has grown, making up 6 percent of retail purchasing in the USA (Amire, 2000), many retail businesses scrambled to have an online presence, with or without any guidance as to its effectiveness as a channel for their particular businesses.' (</span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;">Schoenbachler and Gordon, 2002)</span></span></span></b></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWlB3yYHoUx_4N3L6Jc8FoSudWhav8udBrOExE1K7gtQNEwXzfIUlTZBpY-GDARI8_msRFy7d9pgaT9xsuUSLXf-ZGHer1I0DMFchu9LrBzu_8jZxiX9YzRw9gIt7wSNTGZGiATESEYtMi/s1600/Screen+shot+2010-10-15+at+11.54.57.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWlB3yYHoUx_4N3L6Jc8FoSudWhav8udBrOExE1K7gtQNEwXzfIUlTZBpY-GDARI8_msRFy7d9pgaT9xsuUSLXf-ZGHer1I0DMFchu9LrBzu_8jZxiX9YzRw9gIt7wSNTGZGiATESEYtMi/s400/Screen+shot+2010-10-15+at+11.54.57.png" width="400" /></a></div><div class="separator" style="clear: both; text-align: left;"></div><ul><li><b>Catalogues - e.g The Next Directory - purchases can be made by phone or mail. </b></li>
</ul><div class="separator" style="clear: both; text-align: center;"></div><div style="font: normal normal normal 12px/normal Helvetica; margin-left: 1em; margin-right: 1em; margin-top: 0px;"><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2_QQq_PWZ_4TDciGdtxmqDCTxPubRE4x81vXOOS-JhT7uhDxyc1bUheK-Ep426a9o8MQ4fLk8CYp-NYfYEvFWP97kTiNwYcQNo_U4OEIjOzneatXzaHubVv8rqkJ1HyOMMLy9GEEM7F91/s1600/pg_cover2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2_QQq_PWZ_4TDciGdtxmqDCTxPubRE4x81vXOOS-JhT7uhDxyc1bUheK-Ep426a9o8MQ4fLk8CYp-NYfYEvFWP97kTiNwYcQNo_U4OEIjOzneatXzaHubVv8rqkJ1HyOMMLy9GEEM7F91/s320/pg_cover2.jpg" width="270" /></a></div></div><div style="text-align: center;"></div><ul><li style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><b>Pop Up Stores </b>- e.g ebay popped up in New York in 2009 for a short time- bearing in mind they do not operate physical stores. It gives retailers the chance to gain public awareness and excitement due to the short time the store is available. It is a fantastic marketing technique that many retailers have used or will probably use in their future. </span></li>
</ul></div></span></span></div><div><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"><div style="font-family: Arial; font-size: medium;"><div></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;">Check out http://ny.racked.com/archives/2009/12/21/wwd_declares_popup_shops_so_2009.php for more info. </span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"><div style="font: normal normal normal 12px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr8TZ0-_OkzH2DL7MPP51ke2Hz__xVRbzO9EjLTwV7UCmDvdL_CxijJT27fZxn90GLku2-FqaEdA7i3FaBCUBSbVBEwFi1nl8480vndnJyTJLu-yOCPD58eYhiOqcmdkYKavX-A25xNvWC/s1600/popoup-store-ebay.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr8TZ0-_OkzH2DL7MPP51ke2Hz__xVRbzO9EjLTwV7UCmDvdL_CxijJT27fZxn90GLku2-FqaEdA7i3FaBCUBSbVBEwFi1nl8480vndnJyTJLu-yOCPD58eYhiOqcmdkYKavX-A25xNvWC/s400/popoup-store-ebay.jpg" width="400" /></a></div></div><div style="font: normal normal normal 12px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;"></div><ul><li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><b>Door to door selling and home parties </b> - Avon, The Body Shop at Home, Ann Summers Party</span></li>
</ul></span></span></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div style="margin-left: 1em; margin-right: 1em;"><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUPIQiIEzWKxdR1x7TLrApGgipdIwygK_usiaE11G7n9jJqOkPrQ9alG-5y6GGSnx0BzgqSg_WznWHXHfpok4z_h_lwfvHnGkkPVErU2JBfjZYQKqUAbjlJyvgtzBE4Pj1dSr54LEURMIZ/s1600/body-shop-party.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUPIQiIEzWKxdR1x7TLrApGgipdIwygK_usiaE11G7n9jJqOkPrQ9alG-5y6GGSnx0BzgqSg_WznWHXHfpok4z_h_lwfvHnGkkPVErU2JBfjZYQKqUAbjlJyvgtzBE4Pj1dSr54LEURMIZ/s400/body-shop-party.jpg" width="281" /></a></div></div></div><div><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"></span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"><div style="font: normal normal normal 12px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><div style="text-align: center;">With more channels of distribution, a retailer has more chance of reaching a wider audience, and ultimately selling more products.<br />
<br />
<div style="text-align: left;">Victoria Magrath, 15 October 2010</div></div></div></span></span></div></div></span></span></div>Anonymoushttp://www.blogger.com/profile/01949123925499624121noreply@blogger.com