Thursday, 4 November 2010

Looks like John Lewis is following suit, but web apps before native apps seems to be the consensus

"John Lewis has announced it will launch a fully transactional mobile-optimised version of its web site next week. The department store retailer also plans to launch a mobile app early next year with the aim of integrating mobile into its online operations. The new mobile site will feature a store-locator and allow shoppers to buy from the full range of products on from any internet-enabled mobile device.

Jonathon Brown, head of online selling at John Lewis said: “Our customers’ appetite for mobile commerce has grown enormously and our focus has been on developing a site with a seamless experience. Mobile is a vital part of our vision to become the leading multi-channel retailer in the UK, so watch this space for future developments.”

The mobile site was developed in house and in partnership with third party Usablenet. "

IMRG (2010) John Lewis moves into mobile commerce, 5 October 2010, Interactive Media In Retail Group (IMRG) London, available at, accessed 04/11/2010

Check this out for more info :

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